For Chinese local clothing brands, especially fast fashion brands, the trend of fashion has doubled, and the history of “one explosion for three years†is gone, with “fast†and “multiple modelsâ€. In the fast fashion mode featuring “low price†and “scarcityâ€, how is NSYC women's clothing laid out? How to deal with the new market situation? From the traditional clothing brand model to the fast fashion NSYC women's brand, we tried the systematic reform from commodity planning to supply chain guarantee. In fact, it responded quickly through consumer demand, through the demand for clothing and The ability to grasp the trend, relying on the supply chain system and sales system built over the years, quickly seize market opportunities and quickly spread goods to physical retail stores. Customer needs and service first For NSYC women's wear, the core of fast fashion is not only the clothing itself, but the service efficiency and customer demand of the brand are the two core parts. "The era of making money by guessing and how many singles are going has passed." The information disseminated now is too fast, and the fashion week information of major brands is basically spread on the same day. In addition to the use of big data customer portraits, NSYC women's clothing in their own offline stores, through customer analysis, monitoring technology, passenger flow statistics, etc., from the launch of the product to get back the actual sales data, provide forecasts for product planning and design The basics. Fast fashion pays more attention to the consumption link, and observes the customer's trajectory and behavior during the sales period, including which clothes the customer has moved and which clothes have entered the fitting room. At the same time, it combines daily life, consumer market, fashion image and trend people to explore the potential popular elements. The company's headquarters will adjust the design and production based on these feedbacks and the sales results of different styles of clothing. A new product takes only two to three weeks from design to shelf, and its NSYC store across the country is fast and new, which is undoubtedly attractive for fashion-conscious customers. NSYC women's layout new retail Nowadays, the trend of women's wear industry, the combination of online and offline is the trend of the times, the new retail era has arrived. In the past, the e-commerce impact on traditional industries will be denied. E-commerce and offline entity business should be from the original independence, conflict, to mixed and integrated, through the model of precision and experience, to understand consumers, meet and Leading consumer demand has reached consumption upgrades. For NSYC women's wear, it is also possible to control production and achieve retail upgrades by predicting consumption data. The core competition of new retail should be these three aspects: supply chain efficiency, digitization of goods and customers, as well as digitalization, visualization and community of stores. NSYC women's women constantly improve their product matrix, build a full-link, all-media, full-data, omni-channel global marketing approach; on the other hand, from the data, technology, resources and other directions, comprehensively enhance the physical stores and associated stores Brand image and marketing ability to achieve marketing resonance between brands. NSYC women's clothing focuses on brand terminal operation management, and establishes a service system with terminal sales as the core, from shop location, new store design and construction, opening event planning, display and training, data analysis, target management and internet multi-site promotion. Fully guarantee terminal sales performance. For NSYC women's wear, the new retail is to keep up with the trend of the times, but the core is that NSYC is irreplaceable and constantly depositing brand value and replicable business model. Its “zero inventory, zero risk, high profit†model is deeply rooted in the country. Customers from all over the world are eager to come, and the customers who come to visit are coming one after another. The newly opened physical stores in various places continue to increase, and the influence of the brand continues to grow and be exposed. Throughout the women's wear industry, after every "war", some companies will become stronger and stronger. Every competition and impact will produce some stronger and bigger brands. We also expect NSYC women's clothing to stand in the fast fashion field. And in the women's wear industry to create a famous. Composite Nonwoven,Composite Non Woven Fabric,Non Woven Composite,Composite Non Woven Sunshine Hygiene and Health Care Technology Jiangyin Co., Ltd , https://www.jyshygiene.com
