On the evening of September 15, the Italian denim brand MISS SIXTY held the "Angel Vision" brand launch conference in Beijing. On the evening of the event, Ms. Xiao Yong, General Manager of MISS SIXTY Global Business, Yu Guoan, General Manager of Beijing Sanlitun, Chen Linong, Brand Public Welfare Ambassador, International Supermodel Representatives of Romee Strijd, Bazaar Charity Foundation, representatives of Beijing Yanran Angel Hospital and mainstream fashion media and fashionistas from all over the country gathered in Beijing to witness the official opening of MISS SIXTY Beijing Sanlitun flagship store and the brand winter angel series release and public welfare The startup project is officially opened.

On the evening of September 15, the Italian denim brand MISS SIXTY held the "Angel Vision" brand launch conference in Beijing. On the evening of the event, Ms. Xiao Yong, General Manager of MISS SIXTY Global Business, Yu Guoan, General Manager of Beijing Sanlitun, Chen Linong, Brand Public Welfare Ambassador, International Supermodel Representatives of Romee Strijd, Bazaar Charity Foundation, representatives of Beijing Yanran Angel Hospital and mainstream fashion media and fashionistas from all over the country gathered in Beijing to witness the official opening of MISS SIXTY Beijing Sanlitun flagship store and the brand winter angel series release and public welfare The startup project is officially opened.

At the press conference, the brand used holographic projection technology for the first time. In the angel jungle illusion, the angel supermodel wore 2018 latest winter angel series new products in the fantasy world of fantasy, and the high-tech holographic projection will sound, light and color. The combination of a futuristic and interactive experience will make the angels supermodels more sexy and stylish, and the opening performance SHOW also ignited the enthusiasm of the audience.

International supermodel Romee Strijd appeared in the MISSSIXTY dress surprise presentation at the press conference, and enjoyed the launch of the 2018MISS SIXTY Winter Angel with the brand executives and guests.

International supermodel Romee Strijd

In addition to the beautiful show, the brand spokesperson candice live connected to the guests to interact with the fans present, to build momentum for the MISS SIXTY brand winter angel series, and apologize for the failure to attend the brand launch.

Brand spokesperson candice live connection

As the atmosphere of the conference gradually warmed up, Ms. Xiao Yong, the general manager of MISS SIXTY Global Business, delivered a speech. In addition to introducing the combination of specially customized technology and fashion, the surreal and dreamy cross-over “angel illusion” interactive experience flash shop and beyond the season. In addition to the winter angel series with new elements and details, this conference will continue the autumn “Love in Angels” public welfare concept, and continue to join hands with the Bazaar Charity Foundation and Beijing Yanran Angel Children’s Hospital to appeal to the society. The public is with us to care for children with cleft lip and palate, and announce that the new power super popular idol Chen Linong has become a brand charity ambassador.

Representative of the Bazaar Charity Foundation and brand charity ambassador Chen Linong

Ms. Xiao Yong, Representative of Beijing Yuran Angel Hospital and General Manager of MISS SIXTY Global Business

Chen Linnong, the brand charity ambassador, debuted with MISS SIXTY 2018 winter angel new style, unveiled the “Love in Angels” public welfare project with MISS SIXTY and Bazaar Charity Foundation, Beijing Yuran Angel Children's Hospital, and called on the public to care for the poor and cleft lip child. This charity project, together with Tmall's Reunion Day, launched a limited edition of 100 angels public welfare gift boxes, which will be sold to Beijing Jingran Angel Children's Hospital for the treatment of children with cleft lip and palate.

In addition, in the MISS SIXTY "Angel Magic" flash shop, brand public welfare ambassador Chen Linong took three lucky fans to take a close interactive photo, which was loved by the younger generation with personality. Chen Linong is the representative of the younger generation. The 10 limited angel public welfare gift boxes have helped the charity project to overweight, calling on everyone to not forget the original heart, let charity become fashion, and also have a beautiful smile on the lips.

The MISS SIXTY created a two-day 360-degree "angel illusion". From the moment the VIP stepped into the event venue, the first thing that caught the eye was the 360-degree mirrored angel gallery, which allowed each VIP to enter. At that time, a journey full of mystery is opened.

The illusion of the interior illusion of the illusion is like walking in the stairway of time and space, attracting the audience to take photos while enjoying the latest costumes of the 2018 winter angels. The AR interactive area in the illusion, the landing electronic display screen will complete the winter angel series visual advertisement. Presented, and guests can freely choose the fantasy scene to interact with Candice on the screen to create a bold and innovative style.

In addition, the interesting denim manual interactive display area brings customized and exclusive services. Consumers can choose the MISS SIXTY exclusive stickers to be attached to their personal belongings, and the brand also prepares dreamy and delicate desserts and cocktails for the guests. To bring a warm sweetness to the autumn, to bring consumers more diverse choices and a younger fashion experience.

Since the birth in Italy in 1991 and the creation of the world's first jeans designed for women, MISS SIXTY has always been committed to bringing the tannins of fashion and art to the fashion women, exploring and excavating the tannins. The possibility. In the fashion world of MISS SIXTY, tannin is not only easy to fashion but also luxurious and sexy.

For more information, please pay attention to the official online platform of MISS SIXTY.

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