Happy News: Xue Zhongfei is honored as the "China's Down Industry Craftsman" brand

On October 17th, “Greater Craftsman Made in China” – China Down Industry Market Development Summit Forum was held in Crowne Plaza Changshu Zhongjiang. The meeting was hosted by the China Down Industry Association and the National Federation of Industry and Commerce Textile and Garment Industry Chamber of Commerce, and was attended by government authorities, industry experts and brand representatives.

As one of the invited brands of this conference, Xuezhongfei won the “China's Down Industry Craftsman” award for its high standard of product quality and the coexistence of fashion and quality, demonstrating the high recognition of the industry and consumers for the Xuezhongfei brand. .

Innovation drive activates brand kinetic energy

The Xuezhongfei brand was founded in 1999. For the 16th consecutive year, the national down apparel industry has the second largest sales volume, positioning young, energetic, fashionable and sporty. Since its inception, Xuezhongfei has been advancing with the times, pioneering and innovating, striving to walk with the young consumers at the forefront of the down jacket trend, leading the young and energetic sports lifestyle in the new era, and making Chinese young people full of love and freedom.

User first, enhance brand value

Xuezhongfei insists on users first, creates greater value for users, and continues to create high-quality products and services users through four initiatives: innovation-driven, network collaboration, data intelligence, and operational excellence.

In product research and development, we insist on the trend of beauty and practicality. Based on the brand positioning and young people's play/object/intelligence/based on the four major living conditions, combined with the current trend, through the use of different colors, patterns, styles, and Consumers establish interactive communication to interpret the confidence and vitality of young people. In the production of technology, focus on quality, innovation, brand and “artisan spirit”, add automation, intelligent production, testing equipment, improve production technology, promote standardized application, improve production efficiency, improve product quality, and show the new charm of Chinese manufacturing. In the retail mode, the implementation of global marketing to embrace users, with the SPA+ omni-channel advanced retail model, to achieve the snow fly from the brand directly to the retail terminal. At the same time, actively join the new retail army to achieve commodity sharing, member sharing, service sharing, promotion and sharing, and ultimately provide consumers with an online and offline integrated consumer experience.

Four new goals, achieving brand leaps

In the future, Xuezhongfei is committed to becoming the leading brand of China's dynamic sportswear through the four new strategic goals of “new dreams, new brands, new retail, new teams”, and promotes domestic down jackets to embark on new products + new retail + new model roads, truly achieving “real” Down craftsmen show great country style, domestic products are self-improvement made in China."