The prevailing wind of tailoring transforms the professional "change hand"

In the era when people generally purchase ready-to-wear garments, tailors are gradually transforming themselves into professional “changing hands”. The Borui professional clothing change store has been in Han for more than ten years. Although it is open in residential areas, it is still in the market. Tang Xiaogui, the owner of the shop, is outstanding and many customers come here. However, for more than 10 years, Borui still "dwelled" in residential areas.

Before high-grade Fashion changed clothes to change clothes, Tang Xiaogui followed his brother to do tailoring for several years. Before and after 1995, she noticed that more and more customers changed clothes in the shops, so she began to undertake special business to change clothes.

Tang Xiaogui said that now many people who change clothes are people with certain spending power. This group of people like to buy high-end fashion. For Asians, European and American fashion brands are often oversized, so they need to be smaller or fine-tuned in certain areas. In many high-level consumer groups, clothes are generally more expensive. After a change in body size, the clothes become unfit. It is a pity that it will be thrown away. Changing clothing will become a major solution.

In a street opposite the 16th, there were several small stalls that changed clothes. Borui's signature is not conspicuous. However, in the face behind the street, within half an hour, there are four or five customers who come to the door to change clothes, including thousands of thousands of high-end fashion.

The quality of the market is huge, and Tang Xiaogui’s craft is also very good. However, over the years, her shop has still not left the community. Not thinking about expanding the scale, for Tang Xiaogui, the difficulty lies in the lack of manpower, difficulty in management, and the inability to ensure quality.

Tang Xiaogui's craft is good, and many customers come for her. "Each piece of clothes, I have to personally look." Tang Xiaogui said, "If you do not grasp the good quality, you may do a bad reputation."

It's better to be fine than to be bigger. Under the insistence of Tang Xiaogui, Borui now has only three helpers. After all, their power is limited. They can only make more than a dozen garments every day for more than ten hours. How to balance the contradiction between quality and scale, this is a problem in the development of Borui change clothing store.

The price has been "middle and low"

In Borui, playing a simple side only costs 5 yuan, which is not much different from other small tailor shops. The charges for other services vary depending on the size of the changes, but generally the prices will not be too expensive.

The restructuring of medium-to-high-end garments accounted for 70% of Borui's business, Tang Xiaogui revealed, but the price has remained at “middle and low”.

In cities such as Shanghai, Beijing, and Guangzhou, there have been high-end garment shops. Compared with the charges of Tang Xiaogui, they are obviously much higher. Should the price match the level of the consumer group? Tang Xiaogui is also very puzzled.

Wuhan is a city with a very strong citizen and only a relatively large number of consumer goods can be sold at affordable prices. Whether high-level consumers can accept higher-priced clothes change fees is still a question mark, and for low-end businesses, raising prices is equivalent to “rejecting customers”. "A piece of more than 60 clothes, if you need to change the clothing costs dozens of dollars, they certainly can not accept." Tang Xiaogui said.