Fabric Innovation: Resurrection of the Thermal Underwear Market in 2010

Some people predict that the winter of 2010 will be the coldest winter in history. With the continuous decline of the temperature in recent days, the thermal underwear brands in major shopping malls in Beijing seem to have been ready for combat in the market war this winter.

Since the birth of thermal underwear, the distinctive features of low investment and high returns have created the myth of the apparel industry. After more than a decade, the market has undergone enormous changes. In the year 2000, thermal underwear reached the peak of the firestorm. After 2001, the competition became even more intense. The competition of price warfare, advertising warfare, saliva warfare, science and technology warfare, environmental protection warfare and other competitions sang you on stage. The price war ended in 2003 and the prosperity bubble of thermal underwear burst. Having experienced the extraordinary warm winter of 2006, the thermal underwear market in China in 2007 and 2008 entered the incubation period. In 2009, thermal underwear appeared in a low-key manner with a mediocre performance.

So, with the advent of winter, thermal underwear market this year will not make a comeback?

If this winter warm underwear war is kicking off, then the fabric dispute is the main theme. Two days ago, the reporter visited some shopping malls in Beijing and discovered that the salam and Outlast became the protagonists, and the former Modal and acrylic retired as supporting actors. According to reports, this is a far infrared radiation fiber composed of acrylic fiber and far infrared ceramic particles. As a kind of heat-generating material, it can convert the body temperature energy emitted by the body into far-infrared rays to re-radiate from multiple directions. Combined with the raising process, the fabric can achieve a better thermal effect, and the scallum fabrics are soft to handle and easy to handle. Very flexible.

This new fabric technology was introduced from Japan. The ceramic particles are far-infrared emission sources, but the ceramic particles cannot exist independently in the fabric. Acrylic fiber is the carrier of the ceramic particles in the fabric. The process is to directly add the far-infrared ceramic particles into polypropylene acrylic silk liquid, and spin-processed into acrylic fiber with far-infrared function. An electromagnetic wave is emitted from the ceramic, which is 8 to 15 mm of far-infrared rays. It is this far-infrared radiation that promotes human blood circulation, enhances metabolism, and enhances the body's immune function. However, in the course of the visit, the reporter found that most of the product content labels did not specify the special meaning of acrylic fiber, but the product's “Salam” professional tag is an important symbol to prove the sale of the products. According to the sales staff, the higher the content of acrylic fiber in the product, the higher the content of the chromaram and the better the warming effect. For example, German Shuya, Aimer and other middle and high-end underwear brands have introduced such products.

In addition, the US brand Danba will use the US Outlast phase change fiber, which will not be too cold or too hot, together with Austrian blue fine modal fiber. It will be manufactured through multiple novel processes and will be specifically tested and authorized by Outlast Technologies, Inc. The Outlast official tag that contains the U.S. Aerospace Science and Technology Certification Mark is used. Diane is the main brand of thermal underwear. The company specializes in the thermal underwear market of ultra-fine ice tyrants, copper ammonia and ultra-fine acrylic. It is looking forward to occupy a place in the thermal underwear market this winter.

Increasing the scientific and technological content of products is undoubtedly an effective way to improve product quality and enhance brand competitiveness, and is an inevitable trend of industrial development.

There are many ways to enhance brand competitiveness. Environmental protection and low carbon are major topics nowadays. Convenient and fast e-commerce is a popular new marketing model. After all, after more than a decade of development, from product differentiation to brand differentiation, from virtual reality to reality, China's thermal underwear market has become more mature. Let us wait and see how the Chinese thermal underwear market this winter?