South Korea's "Olive des Olive" enters the mainland market

The brand "Olive des Olive" of South Korea's Beaucre Merchising officially entered the overseas market. "Olive des Olive" will open stores in mainland China in the second half of the year. The brand's activities in the Chinese mainland market will be led by Beaucre Merchising China, and plans to open 20 boutiques in China before the end of the year. It is expected that the products will be sold in department stores and major shopping malls, with medium and high-priced products as the main products.

It is reported that on the eve of entering the Chinese market, Beaucre Merchising is still studying the details of the "brand name" and "sales area."

The brand name is "Olive des Olive" or a new brand name, and Beaucre Merchising is negotiating with a Japanese joint venture company.

This year, the company participated in the Who's Next clothing conference in Paris in the beginning of the year with a new brand and received orders for a total of US$100,000 from buyers from all over the world in France, Britain, Spain, Kuwait, Lebanon, and Hong Kong.

Xuan Shangji’s director said that in order to ensure the “Olive des Olive” activity in Asian markets including China, Beaucre Merchising is conducting research with Japanese joint ventures on the issue of development direction. In mid-March, it will enter the mainland of China. Some of the details of the market give a final conclusion.