PUMA Holds New Product Launch Conference Ferrari

From May 20th to May 22nd, the famous sports and leisure brand PUMA held a new summer 2005 footwear branding title “05 Summer PUMA Wind” at Huaihai, Shanghai Pacific Department Store. Some Ferrari brands also participated in the exhibition.

The event launched three major PUMA shoe models, the blues series H.Street NM inspired by long-distance running shoes, upper soft open breathable mesh surface, the shoes also introduced Dahlia purple, neutral gray, white and more The combination of different colors; the nostalgic series is a bright color running shoes Aria mesh, comfortable low-cut shape, light colored mesh surface with contrasting suede upper, make the wear more comfortable and more stylish; The sports series brought a Puma Cat Lo, a street-style sneaker released by PUMA for the first time in 1986. The most eye-catching is the classic big leopard logo that stands out on the heel, and also improves the rubber material of the sole. Enhance the anti-slip function, make the wear more comfortable and stable, and can be used with many clothes casually, so that the nostalgic trend into the life.

PUMA's latest collection not only can be worn in gyms and sports venues, it is also suitable for everyday situations and can fully convey the inner peace of modern young people.

PUMA brand was established in 1948. Now it has a history of 57 years. It has the first line of appeal and influence in the world of sportswear brands. Over the years, PUMA has accompanied the Pele Pele many times in the World Cup finals. The tennis star Becker was wearing PUMA clothing to compete in the Wimbledon Meadows. PUMA also sponsored the British sprint star Christie to win the gold medal at the Olympic Games. The car owner Schumacher was wearing PUMA. Brought Ferrari's red years, while PUMA also sponsored the Italian football team.

PUMA also has an international top-level design team. He used to be Neil Barrett (neo Bennett), a senior men's designer of Gucci and Prada. Now he is the creative director of PUMA. At the same time, the international supermodel, senior yoga instructor Christy Turlington (Christian Wrightton), the current creative design director of Louis Vuitton Marc Jacobs (Mark Jobs) and PUMA have a close relationship and cooperation.