Max Mara's flagship store at St. George's Tower, Central, Hong Kong, held an unveiling ceremony

In this season, Max Mara invited famous artists Xie Tingting, international fashion icon ICON Irene Kim and Vanessa Hong to take a photo of 'Max Mara 101801 De-Coated' in this vibrant city of Hong Kong. They used the lens of three fashion photographers VictoriaTang, Christina Paik and Kara Chung to exude a brave, keen, bold and elegant charm, dismantled and searched for the meaning behind '101801'.

For the solemn event, the Max Mara brand held an unveiling ceremony at the flagship store of St. George's Tower in Central yesterday. The event invited invited crowds of celebrities and international fashion bloggers to attend the event: Irene Kim and Vanessa Hong, the celebrities of the international fashion world, celebrity Zeng Zhaoliang, and fashion photography. Deng Aijia, popular models Wu Lijing, international fashion blogger Georgina Wilson and Liz Uy attracted a large number of fashion lovers and journalists.

Irene Kim, the new favorite in the international fashion world