World Expo Italy Pavilion shoe workshop favored

Following the Ferregamo, the Italian pavilion welcomed the famous luxury brand TOD'S yesterday and displayed the TOD'S shoemaking process on the spot. It is reported that this exhibition will continue until September 2. Ten thousand visitors can watch the “Made in Italy” art brought by the top craftsmen in Italy. In addition, the Italian Pavilion will hold a raffle and lucky tourists will also receive a pair of TOD'S shoes.

According to TOD'S public relations and marketing assistant Li Ke, the senior craftsman who showed the shoe-making process for visitors this time has three members, all from the Marche region, which represents the ultimate Italian craftsmanship. “In the Marche region, we have the largest handmade shoe factory in Europe, and visitors can now see the on-site production of these handicrafts without going abroad. The craftsmen will show the original leather cutting, hand-sewing, and the final polishing and polishing of the complete In the production process, each production process of each single product is the embodiment of craftsman's exquisite craftsmanship, which enables visitors to fully understand the concept and essence of the 'Made in Italy' that the TOD'S brand adheres to.” The reporter found at the scene, TOD'S this The display of the shoe display of the brand's classic “Peas Bean Shoe” was on display, and beside the exhibition workshop, a pair of giant peas shoes also attracted many tourists to take photos.

In an interview with a reporter, one of the three craftsmen said: “TOD'S chose to put different pieces of shoes on a pair of shoes and put them on the same leather according to the characteristics of the different parts of the leather. The process is very strict, from the tip of the shoe to the heel, every detail is strictly controlled."

The craftsman, while speaking to reporters about his shoemaking process, first used the model to draw a layout, then cut the skin by hand, and punched holes so that he could penetrate into the soles where the beans were supported, and then there were stitches, Grip pleats, upper bottom, shaping, brushing and other anti-copying process. "A pair of shoe productions must take 8 hours to complete. Now I can only show the simplest processes." He also told reporters, "Even if we continue to increase our output, we still insist on hand-making instead of using machines. Sewing."