Smart jewellery has learned the functions of smart wearable devices. Whether it is monitoring human health data, calorie consumption calculation, call reminder, one-click photo, etc., the jewelry industry has not fallen on the intelligent road, even more than Most wearable devices have higher values ​​and smaller size. "There is technology and value," and it is almost necessary to kill most of the smart bracelets.

It seems that the bright future is self-evident.

However, we quickly realized that the integration of technological elements and design elements still exists in the field of jewelry. Technicians and designers can live in harmony, tacit understanding, and jointly launch products that meet the needs of the mass consumer and psychology, which is a test of their respective understanding of the consumer market. In other words, how to balance the value and function, has always been the focus, and one of the key points of whether smart jewelry can steadily occupy the market.

If you want both, you can easily become a "chicken rib" product. Especially when a smart jewellery carries more than one function, what can the designer do?

But the truth is that the acceptance of smart jewelry is not as high as they think. Some even say that the capital bubble in the entire smart wearable field has repeatedly broken down, and the winter has arrived. The smart wearable black horse Jawbone and the tech giant Intel are spared.

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How to balance the value and function? Doing a good job of subtraction is the solution.

A crowd-funded smart jewel called “Make 100” is positioned as a “female patron”. Women can immediately alert when they are aware of danger. The built-in GPS module can instantly locate the wearer's location and facilitate receipt. Take the next step after the alarm signal. This is the only feature of this smart jewelry.

Functionally segmented and professional, consumer-oriented products may be more eye-catching. In 2015, Zhou Dasheng’s “Baobao” series to prevent children’s loss, in 2016, created “love” for women, which attracted great attention from the industry.

Or, simply change the concept and return to the word "jewelry." Smart jewelry is first of all jewelry, followed by technology products.

The positioning of smart jewellery should not stop at a wearable device that meets the basic needs of the audience for aesthetics and decoration. It should be essentially a piece of jewelry, and technology is to make jewelry a better piece of jewelry.

This is the inspiration for the author to see Buffett's recent investment in a smart wearable jewelry called "Ela". Buffett's positioning of "Ela" is the addition of digital-enabled jewelry, rather than a high-tech digital product. Users can set the color of “Ela” jewelry according to their mood, and there are a few useful functions such as call reminder.

In this era of consumption upgrades, the jewelry industry has long proposed a theme of customized design to save the future. If the technology factor can help the jewelry to highlight the design creativity, maximize the decorative effect, or reduce the technical threshold of the user's personalized jewelry, this may be the key to the smart jewelry to break the "chicken".

In 2016, TOTWOO released the “Blooming” series of smart jewels. The wearer can make the jewels shine differently through the app at any time with the mood, the horoscope and the surrounding environment. This is the fun that users can get on smart jewellery.

Alternatively, we can optimize the wearing of traditional jewellery by improving more details to influence our wearing habits. For example, when wearing jewelry in the lower temperature season, the skin will generally feel cold and affect the comfort. If a miniature temperature sensor is added to the material of the jewelry, the temperature can be adjusted to meet the human body. Can such jewelry be able to be used? People are reluctant to pick it up?

We have imagined that a smart dress can change its color style to suit most daily scenes. No need to worry about it, no need to replace it. Can smart jewelry in the future be able to seamlessly connect with our life scene?

However, there is no need to change the jewelry anymore, perhaps too much to deprive the beauty of the beauty of the repurchase of fun, smart jewelry should be considered, how to correspond to different wearing scenes, and constantly introduce endless products.

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