The new building of DESIGN BUILDING in Hangzhou, Hangzhou

Brand Concept

DESIGNICE is a symbol of "beautiful design". It is dedicated to delivering a relaxed and comfortable lifestyle to new urban women through an elegant and elegant women's visual design system. At the same time, it focuses on work and pays more attention to the beauty of life. It integrates fashion and taste with women in boutique clothing. Elegant, with a full range of fashion visual system to meet the needs of modern urban women's diverse life.

Brand Core: DNA, fashion, elegance, playfulness, taking fashion as the core, pursuing exquisite elegance, advocating the integration of taste into design

In April, the Dicenis Hangzhou Shopping Mall opened its doors. Continuing the core DNA of the brand “Fashion, elegance, and playfulness”, the neutral tone of the atmosphere is embellished with pink and elegant pink. It conveys the brand's consistent advocates of exquisite simplicity and elegant women's style and life mood, bringing together fashion and space atmosphere to the right. .