This year, the export trade of knitting and spinning industry in Qingshan Lake District, Nanchang, Jiangxi delivered a dazzling transcript: from January to September, the region's cumulative export of the knitting and spinning industry was US $ 424 million, a year-on-year increase of 29.27%. What's even more gratifying is that the industry has shown a high-quality development situation of structural optimization, kinetic energy conversion and efficiency improvement. SHAOXING YINGSIPE TEXTILE CO.,LTD , https://www.chinayingsipei.com
As "China's Famous Knitted Garment City" and the country's fourth largest knitted apparel industry base, Qingshan Lake District has created a remarkable industry development miracle. There are more than 2,000 knitwear enterprises here, with a total output value exceeding 40 billion yuan, with an annual production of over 1 billion knitwear of various types, and exports of cultural shirts account for 1/3 of the country.
"For many years, Qingshan Lake District knitted apparel products have been generally recognized by foreign investors, but the industrial chain is in the embarrassing situation of" no independent brand and core technology, no independent marketing channel ". In the rising labor costs, increasing market competition, foreign trade situation Under the influence of factors such as uncertainty and instability, industrial transformation and upgrading are imminent. "Hu Jianyong, secretary of the Party Working Committee of Qingshan Lake High-tech Industrial Park, said. More than 90% of the knitting enterprises in the park are engaged in OEM, and technology, brands and talents are the biggest bottlenecks in transformation and upgrading.
In China (Jiangxi) Knitted Garment Creative Industry Park, which integrates standard workshops, custom workshops, scientific research and development buildings, and creative offices, these bottlenecks restricting development are being solved one by one. In the industrial park, R & D design, trial installation of T-stage, operation display, international and domestic testing, and surface material trading, etc., also introduce new elements such as VR experience, holographic naked eye 3D image, and scene marketing. "In the past, only the purchase of machinery and equipment, the purchase of raw and auxiliary materials, and product testing consumed a lot of time and costs. Now with the one-stop service of the public service platform, we only need to focus on production." Shangjia Industry The company's chairman Hu Zhiwei said.
The government provides "nanny-style" services, allowing companies to focus on production. In the face of fierce market competition, Qingshan Lake Knitting Garment Enterprises also strengthened their ability to resist risks through hard work of "internal strength".
On the production side, many companies have purchased a large number of advanced weaving equipment, introduced apparel design systems and computer management systems in developed countries and regions, which has greatly improved the technical level of the knitted apparel industry and helped the industry transition from "manufacturing" to "intelligent manufacturing". "We use the chip to store data for various clothes, and the hangers follow the trajectory of the computer design, which not only saves costs, but also improves production efficiency by more than 30%," said Li Gaofeng, an IE engineer at Fengshi Clothing Co., Ltd. In Nanchang Dongshen Knitting and Garment Co., Ltd., the high-end intelligent production line introduced by huge investment has increased the qualified rate of high-end clothing production from 50% to 90% of manual production.
At the sales end, companies have established or joined e-commerce platforms one after another. The new sales model has reduced costs and enriched channels. At present, there are more than 200 knitted garment e-commerce enterprises in the park, with annual sales exceeding 5 billion yuan, and it has stimulated the innovation and upgrading of knitted garment entities. At the same time, more and more companies have shifted from focusing on OEM to brand building and marketing. "In the past, the export of T-shirts was only a few dimes. Now the introduction of the" big mouth monkey "brand, the profit of each piece of clothing can reach more than 30%." Hu Hailin, chairman of Zelin Industry, introduced that he also created his own brand "Aili "Silk", hoping to use the "big mouth monkey" brand effect and brand management experience to grow its own brand.
Tapping potential diversified markets is the foundation for Qingshan Lake District's foreign trade to continue to grow steadily. "Compared with the European and American markets, the developing market also has a lot of demand. These markets together have a large volume and a large impact, and the 'Belt and Road' initiative has an increasing influence, which has brought new opportunities for enterprises." Qingshan Lake District District Chief Wang Qiang said that in the past, 50% of Qingshan Lake District ’s knitted apparel exports depended on the US market. Through the “Qingshan Lake Knitting†regional brand overseas marketing, the “friend circle†of foreign trade has become wider and wider, reaching more than 100 Countries and regions.
From "OEM" to "brand", from "manufacturing" to "intelligent manufacturing", from "single" to "multiple", the Qingshan Lake District knitted garment industry is taking a new path of stabilizing foreign trade and promoting transformation of traditional industries.