Ten years ahead

Detailed breakdown of each company case

Under the wave of industry innovation

Will not be annihilated without reform

At the most, marginalized by the market

but

If ambition is still

Marginalized by the market

Who can be willing

Subverting the traditional jewellery industry, the ritual Shangshu and the hands of Le Du Fu to create 90 post-tidal jewelry

Reform and innovation is not easy. In the face of the products designed by the traditional jewelry industry, the current 90s are hesitant. Compared with the high loyalty to jewelry consumption after the 80s, they are unpredictable in jewelry consumption preferences, and it is difficult to find entry points. This has caused many companies to wait and see the market after the 90s. Shenzhen Lijie Shangshu Culture Development Co., Ltd. opened the first industry upgrade, and joined hands with Rui Electronic Music Factory to create a trend brand after 90 years. Based on this cooperation project, we will launch cross-border cooperation in various fashion fields in the future, and strive to create an influential pan-jewelry design ecosystem around the country and the world, and make a benchmarking attempt for the domestic jewelry market reform.

传统珠宝

Reforming the traditional image and strategically rejuvenating the market

90 market to the most understanding of the team after the 90 to communicate, in the strategic meeting, Shenzhen City Department of Education Shangshu Culture Development Co., Ltd. CEOMissJoy said that most of the jewelry brand image is facing severe challenges, there is a brand aging tradition, its own design capabilities are weak Many disadvantages, such as wide-ranging products and low added value, have long been unfavorable to the healthy development of the entire industry. And as the purchasing power of the nation rises, the focus of the consumer group shifts to the post-95s. The interest and identity of jewellery are increasingly valued by young consumers. The ritual department relies on the 95 team to talk about the peer market, reform and upgrade the brand impression, rejuvenate the products, and create young jewellery, which will become an important way for jewellery companies to occupy the future market share.

This ritual Shangshu and the Le Du Fu music festival cross-industry cooperation is a subversive attempt. The young teams of both sides have professional skills in their respective fields, and they have the characteristics of strong plasticity, strong momentum and willingness to accept new things. The important genes of the tide brand. It is believed that through this cross-border cooperation, we can create successful cases for the industry reform and upgrading, and guide the industry to develop positively.

A collection of 90-piece labels in one piece of fashion jewelry, the young design team for the first time cross-border collision trend elements

In the cross-border combination of electronic syllabic fashion element design jewelry, there is no industry precedent to provide direction, everything is challenging, but this is a rare advantage for the ritual design team, composed of a group of 95 after the sky The team can rely on the same young cultural circle to produce label resonance, deep insight into the inspiration of the 90-year personality shock design, seek a sharp contrast between tradition and pioneer, connect the visually conflicting youthful elements, break through the traditional thoughts and boldly outline the design blueprint.

As the first team to design across the jewelry industry, the Ministry of Rites is also obliged to create successful cases for the industry in this cooperation, providing a path forward for the future development of the jewelry industry.

New tide brand internationalization, Japan electronic sound king to help tide brand jewelry

It is reported that at the Tangshan Le Du Fu Music Festival, the ideal power benchmark figure, 80-year-old fashion grandfather Wang Deshun, will wear the tide brand jewelry created by the Ministry of Rites and the Le Du Fu music festival to interact with the audience on the stage. It is also the first appearance of this product after the fans have been looking forward to it for two months. At that time, the Ministry of Rites will launch a new trend of sub-brands of the tide bird, and cooperate with Asia's largest music brokerage company to launch the electronic brand signature brand of tide brand jewelry, which will be sold in the Shangri-Shang online shopping mall, so stay tuned.

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