Red Bean Home held 2018 new product launch conference

"New image, new category, new proposition" debut in the needle meeting

On April 11-13, 2018, the 100th China Cotton and Cotton Fabric Fair opened at the Shanghai New International Expo Center. The red bean home from Hongdou Group was unveiled at the “New Image, New Category, New Proposition” and attracted the attention of consumers.

Comfortable fifth generation new image

In this exhibition hall design, Hongdou Home will present a 207m2 store to the visitors. It is reported that this is also the first appearance of the image of the fifth-generation store of Hongdou Home. This set of programs is the result of the cooperation between Hongdou Home and Japan's top design BES company.

Red beans home due attention to fabric, is real materials and innovative clothing company, BES company in the overall design of the new image in order to highlight the product healthy and comfortable nature mainly to support environmental health of furnishings, natural color uniform, simple and comfortable The space design creates a more comfortable shopping environment for consumers from all aspects of sight, touch and taste.

Visitors to the site are constantly on the go, stopping from time to time, or touching with your hands, or kneading with your fingertips to experience every detail of the product.

The ultimate new category

On the afternoon of the 11th, Hongdou Home will hold a "new image, new category, new proposition" and a red bean home 2018 new product launch conference in the forum area. Fang Dandan, the popular female anchor of Wuxi TV's urban information channel "60 points tonight", was present.

At the press conference, the VI logo of the new category of red beans was first released. The red bean home is innovative with the chemical element as the prototype design VI logo: use "Rn" for the softness of the red bean velvet category, "Mi" for the slip of the red bean cotton, and "Er" for the softness of the baby cotton... the unique vision The impact force will spread the concept of red bean home health and comfort to more consumers, and fully realize brand upgrade on the basis of being close to the public, leading a new wave of trends.

After the launch of the innovative VI logo, Red Bean Home has released the ultimate comfortable U+ underwear. U + underwear red beans at home is a great effort to spend half a year of preparation for the ultimate in a men's underwear, the use of this underwear made of 100 denier modal, with a silk-like smooth and delicate touch, innovative 270 ° seamless The technology is comfortable to wear, and the front 裆 U-shaped bag fits. The three-dimensional version introduces the concept of “point height”, which is more ergonomic. The ultimate product has the ultimate detail. U+ underwear is made of high-quality latex elastic elastic band which is superior to ordinary rubber band in elasticity and tightness. In the small batch trials that were opened in the early stage, good feedback was obtained.

New idea of ​​health and comfort

Red Bean Home advocates the concept of health and comfort, and is committed to tapping users' pain points and making products for consumers' needs.

In order to ensure product quality, Red Bean Home cooperates with top companies in the industry: Mitsubishi Chemical Co., Ltd., Blum Oriental Co., Ltd., Japan JASS Co., Ltd. all have strategic cooperation with Red Bean Home, and signed a signing ceremony at the press conference. .

Because comfort is a feeling, an experience that varies from person to person, there is no strict, uniform standard. Red beans home in pursuit of perfection, with the original silk and linen Beijing Quality Supervision, Inspection Station Master, now general manager of Beijing Hongyi Fashion Co., inspection, quality control experts, senior engineer Yan Jiang Yu cooperation, from raw material, yarn, structure, finishing four In the direction of establishing evaluation criteria, the "slip" of red bean cotton and the "soft" experience of red bean velvet, the establishment of "soft" and "smooth" two corporate standards, and released.

Since Hongdou's home focuses on fabric development and insists on high standards and strict requirements for innovation work, Peng Guifu, vice president of the China Textile Business Association and president of the underwear committee, personally awarded the "functional underwear leader" and "comfortable fabric advocate" for the red bean home. I am grateful to the red bean home for promoting the development of the industry.

After the meeting, the Red Bean home also carried out a model catwalk show. The comfortable and healthy products were displayed in a couple's and parent-child suits, which attracted the attention of many audiences and moved to the exhibition hall.

It is reported that in the 100th China Cotton Textile Trade Fair, Hongdou Home has also won the "100th Central Needle Association Recommended Brand", "2017 Underwear Industry Annual Brand", "2017 Underwear Industry Ace Chain Enterprise", "2017 Underwear Industry Ace Terminal", etc. Many honors.