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In the recently held flagship king 2012 spring and summer fair, flagship official announced the implementation of brand promotion strategy, not only introduced a new image of men's boutique clothing, but also the full implementation of precision marketing plan, at the same time, the relevant information technology Also upgrading. There are indications that the flag is to adapt to the king, want to ebb Tide sand clothing market continues to lead the trend and rapid development. From extensive marketing to precision marketing For apparel companies, consumers and terminals and other market forces are undoubtedly the key to victory or defeat. In search of the fundamental forces of development, the flagship brand was personally led by the general manager and lasted for three months 12 key provinces, access to a lot of valuable first-hand information. Through combing, synthesizing the opinions of experts and shopping malls professionals, it finally gives the direction of the development of the current flagship brand in the present and sometime in the future --- transforming the more or less extensive marketing into the precise marketing in the past. It is understood that the so-called precision marketing, is based on the precise positioning, relying on modern means of information technology to establish a personalized customer communication service system, enabling enterprises to quantify the low cost of marketing expansion of the road. But to achieve precise marketing easier, the first choice is the concept of the challenge. On the one hand, this is a holistic strategy that needs to be adjusted and something of change is almost ubiquitous. On the other hand, this is also a scientific marketing, which needs information support in management, decision-making and other aspects. Obviously, the flag card is prepared. In the flagship king 2012 spring and summer order, the flagship king announced the precise marketing strategy, covering product integration, VIP customer communication platform, a new terminal image, customer satisfaction activities and so on. Marketing strategy of the most important in the core competitiveness of the product, the brand image of the terminal. With the corresponding brand and marketing plan also came out. The introduction of brand new men's image flagship Wang implementation of precision marketing strategy is the first step is to launch a new series of men's boutique image. In the past, flagship men and women integrated clothing series, covering the high-end, more suitable store stores. With the current shopping malls and other stores personalized, high-end trend of change, the flagship store and shopping malls docking increasingly facing challenges. The new image of men is expected to crack this problem. At the spring / summer 2012 fair, the flagship king introduced a new image of KIP & ONE, a new LOGO, a brand new store featuring the Xiamen World Trade Center and a brand new menswear area. This image is accurate and clear, based on comprehensive market research and reverse design, will adapt and lead the changes in the current shopping malls and trends such as the flagship brand in the product and the terminal to create a new legend. With precision marketing, the flagship king also announced the realization of marketing system standardization and standardization of services, including: From the spring and summer 2012 products, we will only open two large orders each year, that is, once in spring and summer, autumn and winter time, the move Is to ensure the product development cycle to enhance the quality of research and development, product quality and advance delivery, and with the industry chain in the industry. In addition, in order to support the company to implement precise management, in the aspect of management informatization, Flagship King will gradually realize the national networking of VIP members, the software management of terminal and logistic system, the management of customer's goods, and so on. From idea to R & D, product, terminal, from capital to management to terminal, Flagship King is fully upgrading its brand marketing through this comprehensive strategy of precision marketing.