LOEWE Loewe 2018 men's and women's image in spring and summer

Loewe Loewe will once again unveil the 2018 spring/summer menswear advertisements during Paris Fashion Week. This series of movies will be previewed at the kiosks in the city of Paris from June 22nd to 28th, 2017.

This ad preview includes one of the photographs by Steven Meisel's latest composition series. In this blockbuster, various items are scattered on a transparent table. The background is a painting of sky clouds, blurring the boundary between reality and virtuality.

A backlit image shot by Steven Meisel is a key element of this preview, performed by 17-year-old young model Oliver Sonne. This is Sonne’s first major commercial shoot. He was first known for playing a junior football player in a Danish TV drama. In this blockbuster, he had a fresh face, Sonne, dressed in LOEWE logo, suede stretch swimsuit and underwear style swimwear, and lace boots. Wearing a braided fisherman's hat decorated with a horseskin patch. His body is softly geometrically balanced and his body is facing a new realism that shines ahead.

The third image shows a large number of products LOEWE Loewe currently specializes in, namely black calfskin and plaid mix style Goya backpack.

These three big images will be presented on the billboard of LOEWE's work outside St. Sulpice. This Paris Fashion Week will also feature 5,000 posters featuring Oliver Sonne's characters, which will appear in major shopping areas in Paris, including Saint-Lazare, Opéra and Le Marais.