The Japanese sports underwear market is rapidly expanding due to the increased impact of running, golfing and outdoor sports enthusiasts . With the expansion of sports underwear market, in 2009 a number of brands joined the ranks, triggering a fierce market competition. In order to be in a favorable position in the competition, all brands have strengthened the differentiation strategy, while the differentiation strategy of garment enterprises has directly affected the development of functional materials in chemical fiber enterprises. New brands have entered the sportswear market Goldwin launched the original brand "C3Fit" from the spring of 2009, the main products are highly elastic sports underwear. According to reports, the brand clothing can not only be used for daily exercise, but also very suitable for the activities of the aircraft cabin. Since its launch on the market in May, many shops have digested about 50% of their inventory and showed good sales momentum. There are two main reasons for the best-selling products: First, the function of the product has been recognized by consumers, as the Ministry of Health, Labor and Welfare of Japan's Ministry of Health, Labor and Welfare C3Fit access to a "certification of medical devices, consumers feel more at ease; Second, salesmen can be combined with their own dress Experience introduced to the customer product features, won the customer's support. As the product just on the market, Goldwin said the focus of future work is to ensure timely delivery. In late January of this year, Yonex introduced sports underwear brand "Muscle Power STB", which is characterized by the use of different elastic materials according to different parts of the body to adjust the body balance and protect the muscles. Similar products also have snowboard production-based industry Sapporo Salde Ai company launched the "Duolong" brand sports underwear. The company partnered with Faitton Inc. to introduce skiing underwear, which is designed to help skiers adjust the axis of their body to prevent injury. In addition, Japan's Moto Sporting Goods Group plans to launch from the autumn of this year for outdoor sports underwear. Store display is crucial Earlier into the sportswear market brand sales continued to rise. Mizuno has launched "Biogear" branded underwear in 2003, generating record sales in 2008. Sales of sports underwear for baseball reached 385,000, an increase of 28% over the same period last year; sportswear for track and field sales in 2008 increased by 20% and 196% respectively over the previous year. The brand's store ads focused on products "easy to serve", "improve the aesthetic feeling of movement" features, received good results. Starting this year, Mizuno will put on the market a series of products named "Posture Position", emphasizing the product's ability to "correct running posture and reduce fatigue". The company believes that sports underwear market segmentation has taken shape, it is necessary to meet the various sports on the functional underwear needs. Inner Muscle, sports underwear launched by ASX, achieved sales revenue of 1.07 billion yen in 2008, about three times that of the previous year. The main reason for the increase in sales was the growth in the television shopping business, which was rapidly gaining consumer support due to the abundant time available to characterize the product. Relevant responsible person said that in the future will increase the local television stations on TV shopping programs delivery. With great confidence, Stoxx said that Stox's products are distinctive and will be competitive enough if they are well introduced to consumers. However, the sportswear underwear industry once showed the situation of sluggish performance. The planners and the company's publicity and promotion staff worked together. The joint media carried out a variety of experiential marketing activities, which greatly enhanced the visibility of the products. Under Armer brand into the Japanese market is a matter of 10 years ago. The head of the brand said that with the current number of different brands contests is that sports underwear brand was very few, the Japanese domestic brands only Wacoal's "CW-X", sports underwear market has not yet formed. As many professional baseball players choose to wear Under Armer brand sports underwear, effectively stimulating this demand. The brand's emphasis on expression in the promotion of tactics, robust black models, dark series of shop interiors, these seemingly "alternative" promotion has received consumer support. Even in the spring and summer, the brand sports sales still able to achieve steady growth. Currently, Under Armer has been in the United States market in Japan to introduce outdoor sports underwear, retailers praise. The added value is indispensable Because sports underwear with warmth, reduce fatigue and other aspects of the effect, easy to penetrate the field outside of sports. DiSant's "Chester" underwear brand is actually focused on the health of everyday life of goods. More precisely, the product tries to promote a healthy lifestyle. The product uses special materials in the back, to help the wearer to correct sitting position, to maintain good shape. Since the target customers are middle-aged and young women, the product focuses on channel selection in catalog mail order, online shopping and fashion boutiques. Cessna since its launch in October 2006, the cumulative sales have exceeded 200,000. In order to meet the needs of its customers, Chestess spent a great deal of time in fabric selection, tailoring and packaging of goods. While assuring the beauty of products, the company launched a blog to introduce customers' reactions. The head of the brand said that although some customers want to be able to further reduce the retail price, but considering the cost of the product itself, the price cuts have some difficulty, so the company plans to focus on "improving the added value of goods" and launched when conditions are ripe Male with underwear. Mizuno believes that competition in sports underwear will focus on product development. Faced with increasingly fierce market competition, Mizuno said it is ready, the specific measures include the introduction of new products to bring coolness to the wearer, and strengthen existing products UV, breathability and other properties. Functional chemical fiber fabrics market is rapidly growing Affected by the growth of sports underwear market, sales of functional fabrics of chemical fiber enterprises showed a growth momentum. In the past, synthetic fabrics for sportswear tended to emphasize athleticism, but more focused on common features such as coolness, warmth and metabolism. The above functions of chemical fiber fabrics have been more understanding and support of consumers, the rapid growth of the functional chemical fiber fabrics market. Companies such as Toray, Teijin and UniCorp said sales of synthetic materials for sports underwear have risen sharply, notably from demand for running, golf and outdoor sports. Some chemical fiber enterprises even hope that "the growth of Japan's sports underwear market is expected to fill the loss in the European and American markets." To this end, the major chemical fiber companies have introduced key materials for functional underwear. Teijin Chemical Fiber Company's nano-polyester fiber with absorbent, breathable and other functions, but also promote metabolism; Toray's high-stretch fabrics "Progress Skin" has a good thermal insulation effect, the plan focuses on autumn and winter underwear production, while increasing resistance UV and other functions; Uni Jike's "Satsuma Lun" because of the better insulation effect, is considered the best material for sports underwear. The company is developing a blend of wool and acrylic blends, trying to generate heat through the body's moisture to achieve warm and cold protection. Long Autumn Plus Size Windbreaker Langfang Ougezi Clothing Co.,Ltd , https://www.monarlir.com