IT's fashion brand inventory

See IT. Many people will think of the electronics industry. Actually we want to introduce IT. Is an apparel group. The origins of IT can be traced back to a simple concept - to meet the consumer needs of young groups in a unique fashion style. In 1988, IT was no more than a small shop of about 20 square meters, selling European clothing brands that were not common in Hong Kong. Twenty years later, it has become a major apparel sales company listed on the Hong Kong Main Board.

Everyone who knows IT knows that there is big IT. And small it. The points. Regardless of size, they are taking the complex brand flagship store route. For example, just like Watsons, IT has both its own brand under the door and the agent brand from all over the world. Different for the customer base, big IT. Some European first-line brands and their affiliated second-tier brands (dead and expensive) are included; Some of the most popular brands in Japan and Europe that are popular among young people and their own brands (like them) are widely used.

In addition to sales in the IT chain, some of it's brands like com, fcuk, etc. will also open their own stores to sell.

Now, let’s get to know what brand it is including~~~

First introduced is a few of its own brand:

Brand Name: http://

Origin: Hong Kong

Product: Men's and Women's Wear

Beijing Sales: Oriental Xintiandi, Zhongyou, SOGO, Xindong'an, Shimao Tianjie, Xinzhongguan, etc.

Background introduction: http://(hereinafter referred to as izzue) started in the winter of 1999, and it is the most popular brand created by IT for young men and women. It is also designed for people who love self-matching. With casual chic as the main direction, clothing accessories can be found outside the mainstream must-have elements.

Izzue clothing is divided into men's and women's clothing series, men's clothing is divided into two basic directions: basic and trend. The basic series is dominated by denim and simple clothing. It is suitable for young people who love to use color combinations. Trend, on the other hand, is still simple-minded, and blends the design concepts of sportswear and jerseys, designing a series of fashionable clothes that belong to young people in Hong Kong. In terms of women's wear, izzue provides casual and casual clothing for women of different ages and images. The Jeans collection is mainly based on jeans and various designs of Tee. The avant-garde design often surprises people and is suitable for trendy and touchy customers. The casual design of the Casual series not only loses its uniqueness, but also highlights the wearer's personality without being exaggerated. This is an alternative to traditional casual wear.

Izzue's avant-garde innovative image is deeply rooted in people's minds. Apart from the different aspects of clothing design, it is even more important to mention the highly ad campaigns that are watched every season. The izzue has always been unique in Japan's new models. The models under the lens not only show izzue's distinctive brand image, but also become popular topics for Hong Kong and Japan after exposure. It can be seen that not only leading the trend, but also The creator of the trend.

Izzue is not only a fashion brand that is very popular among young people. It has become the only company in Hong Kong linked with high technology by exhibiting its latest products and promotional activities with major international AV brands such as Sony, Apple, Samsung, Motorola and izzue. Hook the fashion brand, and with the concept of science and technology, toward the goal of constantly seeking new breakthroughs.

Comments: izzue's clothes always give a tattered feeling. A few hundred dollars a T, often the next water on the slack, really not as good as a 10-dollar cotton T-shirt at the zoo. However, the design is still good, men's and women's wear all have my favorite styles, especially neutral men's wear, very Italian ~

Brand Name: b+ab

Origin: Hong Kong

Product: Women's Wear & Accessories

Beijing Sales: Oriental Xintiandi, Zhongyou, SOGO, Xindong'an, Shimao Tianjie, Xinzhongguan, etc.

Background: b+ab is a Hong Kong brand that was launched in 1995. Its design direction is dominated by young Japanese teenage fashion trends. It has a distinctive image and offers young ladies a variety of stylish clothes.

The clothing of b+ab is mainly divided into two series: Basic and Trendy. The design of the Basic series is simpler than that of Sven. It also infiltrates a small amount of trend elements to embellish. The colors are based on basic colors such as black, white, brown and gray. Not only is it suitable for work clothes, it can also be paired with the Trendy series to add freshness to the original dull work clothes.

Trendy series is based on the changing trend of fashion accessories, design direction than the Basic series more trend elements, materials also tend to diversify, such as the performance of women's beauty of the chiffon and satin, delicate exquisite hand hook Or the print series are all unforgettable, with the right color application, allowing customers to deeply appreciate the beauty and shock of Hong Kong fashion design.

The design of b+ab has a strong sense of femininity and modernity. It also pays attention to the material and the price is reasonable. It is no wonder that it is very popular in the Hong Kong market and has become a famous brand known to locals.

Comments: The clothes in her house are suitable for cute little women and a little lady. However, texture. . . Didn't think it was as good as it advertised. . . Looks good

Brand Name: 5cm

Origin: Hong Kong

Product style: Neutral

Beijing Sales: Oriental Xintiandi, Zhongyou, SOGO, Xindong'an, Shimao Tianjie, Xinzhongguan

Background: 5cm is a self-owned brand under it. The design concept is based on simple, casual and neutral clothes. The tailoring of the book includes T-shirts, shirts, vests, and outerwear, accompanied by rather fresh colors and various processing effects. Simple matching can also highlight personal taste. In addition, the unique design concept of 5cm per season is unique, and both male and female customers can have a good heart.

The 5cm store is dominated by black, white and wood. The store is also surrounded by a window frame of the line glass. Customers are like being in the greenhouse of fashion.

Comments: This is a brand I like very much, it walks the homme line, neutral style makes both men and women are very handsome, but also many TT who likes the brand. Most of its clothes in the shade are cool colors, black, white, gray, olive green, cotton clothes are very comfortable to wear on the body, like a T-shirt after washing a water more feeling (squeaky feeling. ..)

5cm is also a Japanese style, the star of the endorsement is Koike Teppei ~~~ Hong Kong's spokesperson is Sam Lee.

Brand Name:double-park

Origin: Hong Kong

Product style: HIP-HOP

Beijing Sales: Oriental Xintiandi, Shimao Tianjie, Xinzhongguan

Double-park can only be described as “cool”, and it takes a combination of wooden bridges, iron pipes, barbed wire, and cargo box boards to enter the store. It seems like a large workshop, and alternative music creates a bar atmosphere. Double-Park, the main street culture promoted by it, collects a dozen of the most famous street brands in the United States, such as Xlarge, Subware board, Recom, Visval hats, and first-class Elemen and Zoo York skateboards... and their own personalities. Branding Fingecaross (all described separately below). Of course, Double-park's bosses Chiu Shuzhen and Shen Jiawei are also Hong Kong celebrities.

Different metallurgical controls have been used to make shelves and racks. The indoor limited space has been used to create unlimited exposure for a wide variety of plate costumes, making this store even more unique.

Comments: I like it! Very street feeling! T-shirt style is absolutely full!

Brand Name: CHOCOOLATE

Origin: Hong Kong

Product: Men's and Pet Fashion

Beijing Sales: None

Background: CHOCOOLATE is one of the brands under it and was first shown in Fall/Winter 2006. CHOCOOLATE apparel design and visionary people's pursuit and value of daily life are exactly the same, showing originality; through the design performance of the pursuit of a better life attitude. CHOCOOLATE is a series of dresses that are suitable for everyday wear. They are tailored for comfort and unique style, showing a simple and lightweight fashion sense. The environment of the store will further reveal the brand concept in a three-dimensional manner, providing customers with unprecedented shopping pleasure.

See Oh ~ ~ not chocolate oh ~ ~ people have two o ~ ~ said that this brand of Tee is good, affordable, a look about 200. It also designs dog clothes, and dog lovers can try their clothes with their dogs.

Brand Name: Venilla suite

Origin: Hong Kong

Product: Shoes

Beijing Sales: None

Background: It’s first shoe store’s own brand is Venilla suite, consistent with its consistent style, Venilla suite will bring together the essence of the world trend, and introduce a variety of elegant and generous, new and not stereotyped for the young family in Hong Kong. Women's shoes add a lot of interest and color to women's busy work during the day. At the same time, they allow women to show off their femininity and show their sense of fashion in a variety of gatherings after work.

Venilla suite is not only about high-heeled shoes, but also for women with unique taste and strong fashion sense. The entire series, whether it is work, smart casual or leisure category, in addition to emphasizing the comfort of wearing, the design of shoes is the world's most fashionable concept, with meticulous and exquisite manual, not rigid and unconventional, called People love to spare no effort. And such high quality luxury goods are no longer out of reach. As long as you are willing to step into the Venilla suite's footwear kingdom, the gorgeous and elegant newest shoes will come into sight and become readily available. Perhaps, you will gradually find yourself enthralled in the Venilla suite and fascinated...