International apparel brands have entered the Hangzhou market one after another

Uniqlo opened on April 30th in the first floor of the first floor of Jiebaixin Yuanhua Shopping Mall. The store will be a flagship store in Hangzhou, which will be only 3,000 square meters in area after Nanjing West Road in Shanghai. The largest flagship store in the world.

In addition to men's and women's wear, as well as children's wear and a variety of daily necessities, Uniqlo’s orientation in the future will be difficult to meet with their requirements in an area of ​​several hundred square meters.

In the Lixing shopping mall in the Hubin shopping district, H&M's 2,000 square meter store will also be opened before the end of May. After the opening of H&M, together with the original Zara, Uniqlo, and Mango, the mall's fast fashion brand lineup is relatively complete.

At the end of last year, the Lanvin For H&M limited edition dresses of high fashion brand Lanvin and H&M were sold in Vientiane City. They invited guests to wait in line overnight. The same day, this series of 200 H&M stores in the world were launched simultaneously. And only sell one day. At that time, Hangzhou Vientiane City was one of the seven specialty stores in Mainland China.

Without special publicity, the official online shop of cheap big-name GAP from the United States went quietly on the end of March. Its five-brand GAP, founded in 1969, is one of the largest clothing brands in the United States and even the world. Its sales last year were about $14 billion. Currently, GAP has more than 3,100 stores worldwide.

However, GAP's pace in entering China is slower than other brands. Until last year, it only opened direct stores in Beijing and Shanghai. Yang Deming, president of GAP Greater China, once said that he will also open stores in cities such as Hangzhou.

The opening of shops is also a goal pursued by GAP. GAP's new stores in China are larger and will reach 1,300 to 1,800 square meters, which is trying to outstrip the competition.