In the first half of 2010, the performance of listed companies in textile and clothing industry was good (middle)

Home textile industry is at high speed growth

With the improvement of domestic consumption levels and changes in consumption habits, and the drive of real estate and weddings, the home textile industry is expected to maintain a growth rate of around 20% in the coming years after experiencing the financial crisis.

The A-share market in the home-textile sector has now formed a situation where Meng Jie, Anna Ana, and Rollei are “three pillars”. They all performed well in the first half of 2010.

Mengjie Home Textiles achieved operating income of 347 million yuan in the first half of the year, an increase of 34.12%; operating profit of 34.125 million yuan, an increase of 90.35%; net profit of 28.3574 million yuan, an increase of 32.75%, achieving a profit of 0.54 yuan per share. At the same time, the gross profit margin of Mengjie Home Textiles in the first half of the year increased by 4.73% year-on-year. On the one hand, the increase in product gross margins came from the 5% to 10% price increase of the company's new products; on the other hand, it came from the high gross profit margin series and The proportion of mattress series sales increased; in addition, the proportion of direct revenue increased from 23.79% at the end of 2009 to 28.35%, which increased the company's comprehensive gross margin level to some extent.

The company estimates that the net profit attributable to shareholders of listed companies from January to September was less than 50% from the same period of last year, and the net profit attributable to shareholders of listed companies was between 20% and 40% higher than the same period of last year. According to the analysis of Guojin Securities, Mengjie Home Textiles Co., Ltd., as a well-known home textile brand in China, has strengthened the brand influence through the dividends of listing: whether it is the negotiation of recruiting franchisees and shopping malls or the brand image of consumers. The positive effect of the promotion will also help the company to carry out an extensional expansion.

In the first half of the year, Rolls-Royce Home Textiles achieved a total operating income of 662 million yuan and a net profit of 0.77 billion yuan, an increase of 59.43% and 58.96% year-on-year, respectively, and achieved an earnings per share of 0.55 yuan. Some analysis shows that the continuous recovery of the domestic textile and apparel retail market is a key factor in the substantial growth of the Luolai Home Textiles business. The company's revenue growth of several major brands has blossomed: In the report period, the growth rate of sales revenue of the company’s flagship brands remained high. The level, including Rolle brand revenue growth rate reached 53.34% year on year, Disney monk Mark two brand sales revenue growth rate were 75.94% and 102.2%, respectively, high-end brand Sheryl sales revenue growth rate also exceeded 35%. According to Guojin Securities, the rapid expansion will ensure a high growth of the company's performance. It is expected that the company's net profit growth this year will exceed 40%, and it will exceed 30% in the next two years.

In the first half of the year, Fuanna achieved a total operating income of 453 million yuan, net profit after deducting non-recurring gains and losses of 47.95 million yuan, an increase of 40.25% and 48.34% year-on-year, respectively, to achieve a return of 0.46 yuan per share, and the results were basically in line with expectations. Some analysts believe that the textile and apparel retail market continues to recover, and the expansion of channels for joining channels has accelerated to ensure that its performance maintains a high growth rate. The company began to gradually adjust the expansion strategy in the second half of last year, expanding the proportion of sales networks through the way of joining. During the reporting period, the sales revenue of the company’s affiliate sales accounted for 59.25% of total revenue, which represented an increase of 5.26 percentage points over the same period of last year. Fu Anna’s main brand revenue increased by 37.55%, and gross profit margin increased by 3.17 percentage points to 48.7%; this year the company focused on promoting The Xinerle brand revenue increased by 88.66%, and the gross profit rate increased 3.51 percentage points to 43.17%.

In the second half of the year, Fu Anna plans to continue to increase channel development efforts, accelerate the construction of channel networks in the second and third-tier cities, reduce blank areas, and continuously improve the quality of the stores and optimize the structure of the stores. The company's Interim Report predicts that the net profit attributable to the shareholders of the listed company from January to September 2010 will increase or decrease by 20% to 40% compared with the same period of last year.

According to statistics, since 2003, the domestic home textile consumer market has grown at a compound annual growth rate of around 15%. By the end of 2009, the market size reached nearly 60 billion yuan. It is estimated that the total production value in 2010 will reach 1.5 trillion yuan, and the bedding industry will become The most promising sub-sector in China's textile industry. Industry analysts believe that with the improvement of domestic consumption levels and changes in consumption habits, as well as real estate and wedding pull, the home textile industry has experienced a financial crisis and its output value is expected to maintain a growth rate of around 20% in the coming years. .