IKEA Moves to New Store to Open in Wangjing next year

Yesterday, IKEA executives for the first time admitted to the media that the Madian store will be closed. The new store will open in Wangjing next spring.

This morning, the newspaper was exclusively informed that Dazhong Electric, which has opened a chain store near IKEA in Madian, has long been aiming for a feng shui treasure in IKEA.

IKEA Moving Reasons

Site site development restrictions

“Because of the site environment, the services provided by IKEA in Madian are no longer able to meet the needs of consumers. Therefore, we have chosen to establish a new standard store of IKEA in the broad Wangjing area.”

Yesterday afternoon, Ms. Xu Lide, Manager of Public Relations at IKEA China, first publicly explained the reasons for moving.

IKEA Moving/Impact

Appliance stores said unaffected

Does IKEA withdraw from the nearby home appliance store business?

Mr. Zhang of the Dazhong Electric Guangxuan headquarters stated that before the IKEA family entered the Madian area, the Madian store in Dazhong was already one of the best-selling “champion stores”. Therefore, even if IKEA withdraws, it will not affect the large scale. In the sale.

Large and medium "takeover" dynamics

Now that specific negotiations have begun

At 9 a.m. this morning, Mr. Zhang of the Dazhong Electric Guangxuan headquarters disclosed to reporters that after IKEA moved out of Madian, Dazhong was prepared to rent some of IKEA's stores and merge with the Dazhong Madian store. In the past few days, the two sides have negotiated this matter on a daily basis.

At present, the Dazhong Madian shop has an area of ​​about 7,000 square meters. If we add a portion of IKEA, the total area will reach about 15,000 square meters.

Expert commentary point of view

Relocation may affect surrounding businesses

At 9:30 a.m., Lu Jiebo, an expert of the Market Economy Research Institute of the Development Research Center of the State Council, told reporters that moving IKEA may have an impact on nearby traffic, restaurants, and even house prices.

However, he stressed that there are many other commercial formats in the surrounding area. The impact on them may be merely a reduction in the number of passengers in a certain restaurant, or the buying and selling of a small supermarket is not booming.

Peripheral interview disappointment

Florists worry that business is no longer fire

After hearing about IKEA's move out of Madian, most flower sellers at the Huixin flower market in Madian Bridge felt disappointed.

At 10 a.m. this morning, a florist who surnamed Zhou told reporters that IKEA had to move for a long time. “The rumors have now come true. As soon as it moved away, the business here was definitely not alive.”

Peripheral interviews, pleased

Nearby residents are no longer afraid of traffic jams

Upon hearing the news of IKEA moving, residents of Yuzhongxili behind IKEA were very happy. “There will be no traffic jams on the weekends.” In the morning, residents Mr. Sun told reporters.

It is understood that the traffic jams and parking spaces near IKEA over the weekend are the biggest headaches for residents of nearby communities.