How can woven craft companies get more foreign trade orders on the Internet?

The Internet is the greatest information product of the 21st century. The Internet is an indispensable tool for living and working in the future. There are already many examples of companies making business via the Internet. The trend of online marketing has extended to all walks of life. The same holds true for woven handicraft companies. No matter what you are doing or thinking about, you must meet the Internet and then adapt to the Internet. Otherwise, you may always fall behind Other competitors in the industry.

With the rapid economic development, the widespread use of the Internet has played a crucial role. However, in the weaving arts and crafts foreign trade import and export, the Internet is more essential, whoever has mastered the Internet, whoever has more advantages. However, how to find customers on the Internet, what is the specific work details?

The current Internet-based B2B development rate is also very rapid. According to the latest statistics, the global B2B e-commerce market will reach 26 trillion US dollars in 2010. So how do we use the Internet to do business? Let's learn about it together below!

first step:

Screening Letters - Sort letters by letter. Don't send them back. We can divide letters into categories according to likelihood.

a. There is an address letter to ask --- This is a more careful and polite guest, who will call the recipients one by one.

b. There is a letter to ask the product - at least he clearly tells you what he is interested in in your product.

c. A brief introduction to their company's background - that he is interested in your interest, willing to let you know more about him.

In these kinds of letters, the person sending the letter is more attentive. At least he will respond to your reply. Can be included in the reply to the target customer.

a. There is no title or product name, just to tell you that you are interested in your company. The standard format must be a random messenger. You are only one of the people he collided with.

b. At the beginning you will be asked to send quotation and samples. Eighty percent of this kind of people did not do business.

c. Any unforgiving requirements, such as invitations, investment news, cooperation information, etc. Many of these are friends of the third world who have just started to do business. If you are just a staff member, you can't make any decisions for the company. Don't waste time. This will cause trouble.

The first step can be to screen out about 30% of potential target customers. If you feel discouraged, you can put it in the end and try your best.

The second step:

Replying to the inquiry letter --- Filtered out guest, do not immediately send a quote or list to him as he requested. You can immediately reply to a counter-inquiry letter stating that you have received a letter from the other party, but some do not understand where the relevant The understanding of the needs of products, styles, qualities, quantity, etc. can be asked, and even ask him about the market, and the nature of the company, telling the guests that this helps you recommend your product to him. When replying, if you know the guest's First name, you can call the other person's name or MR. This action is to increase the response rate of customers and create more opportunities to interact with guests. This action is very important. It means that if they have obtained the information they want in the first step, they will not return to you. If he returns, then the success rate of your next offer will be higher.

third step:

Quotation---Quote for the guest who has responded, but at least 20% of the guests are aware of the step in the quote. Including guests is there? What to buy? Wholesaler, or retailer? If he can tell you that he often buys better quantities. When quoting, please be sure to reply to you regardless of the price, because it helps you understand if there is any room for improvement (here to be euphemistic, not charming). If the other party is looking for factories, you can follow Quotations are accompanied by photos of some of the factories. They have web pages that invite guests to visit your website. It is also necessary to let him know more about your products and scale.

the fourth step:

Guests receive a reply from the quotation and request a sample. They can measure their own company's rules to reply to the guests. They should mention the sample fee as much as possible, or they can provide free samples, but the other party must pay the freight to understand the guests' sincerity.

Usually we can follow this procedure and go to the fourth step. Then the success rate of the guests will be very high. Most of our colleagues will communicate with the guests according to this procedure. Assessed, the success rate is probably 50%, but due to the guests It's too small for us, so most of us just use it to understand the market.

There are some taboos that must be avoided on the Internet to communicate with guests who have not met or have not yet completed a deal. Never communicate with customers in the form of MSN or ICQ, because if you have not met and communicated in this way, it is easy to cause unnecessary forms of misrepresentation or rashness, leading to the loss of guests. Domestic trade started late and coincided with the advent of the E era. Many young people entering this industry are very comfortable with the use of the Internet, so their communication methods have gradually become E-generational, casual, casual, and emotional, but This is totally different in the field of international trade. The business is realistic, cruel, easy to come, and easy to go to the information age, still need to carefully understand the experience, it should not be purely fortuitous, loss is not inevitable.

If everyone can't understand the Internet is just a tool, it's not all about business. It is easy to lose yourself in the frustrations of defeat each time. What a pity to beat the young wing. Also pay attention to the following questions:

1. Combine your own product features and advantages, carefully select the customers in the data, and select the customer group that may suit you. Your product features and advantages are your biggest attraction to attracting new customers. And new customers are willing to contact you, nothing more than several situations:

First, your product is newly developed. Customers need to add such new products. The product itself is very attractive to customers;

Second, the customer is not satisfied with the original supplier, and you happen to have similar products available;

Third, the customer's demand for products increased. The original suppliers could not meet the customer's demand for quantity. The customers themselves needed to seek new suppliers.

Fourth, your product happens to be imported by customers, and your quality is the same or better, and the price has a clear competitive advantage.

So in the face of hundreds or even thousands of importers, your choice is very important. Do not contact each family, hoping to produce a wide range of income, and in fact the family can not go deep. At the same time, it must be objective to select customers, and do not contact the super importers without sufficient conditions and strength. Businesses still have the so-called "door to door". WALMART's business people all want to do, but WALMART still has a relatively high threshold for suppliers' choice. On the contrary, some small and medium-sized importers may be more accessible and close.

2. The mentality of contacting the customer in a certain sense determines whether the new customer is willing to contact you in depth. Never give new customers a feeling of urgency. Don't let customers think your company must have new orders right away to survive. Business is also a kind of marriage. Only when both parties feel that it is appropriate to have real business. Must give new customers such a feeling: We have a stable sales channel, but our company is aggressive and pioneering, and contact you at the same time give you a new opportunity for me.

3. On the contact method, if you have better English conditions, we suggest that you use the combination of telephone and communication methods for the first time. By telephone, try to find the purchasing manager or specific person of the company's specific department that is in line with your product. Knowing his name and his fax is the first step if you send out a fax with a brief description of the recipient of the product and a brief description of your product along with your product's website, and the buyer's product for you Also interested, then he will reply to you. In the future, you can contact E-MAIL with specific personnel. Do not contact the customer by mass mailing or faxing. The result of mass mailing may never be a reply. At present, foreign countries are quite disgusted with spam and even junk faxes. This is also an important reason why most importers, especially purchasing managers, are unwilling to disclose their e-mail addresses.

4. The establishment of an English website dedicated to displaying products is very important for liaising and developing new customers. It can not only provide detailed product introductions for new customers, but also avoid the expensive costs of premature product delivery. The more professional and detailed the product content on the website, the more specific the better. Even the best product packaging, packing size and gross weight, net weight introduction to the customer at a glance.

5. For new customers who have no orders at the moment, do not rush to rush them, let alone give up easily. You can pass some new product pictures to customers over a certain period of time. As long as you do better than Others, the customer is yours.