EXCEPTION: Inherited from Eastern Aesthetics, Joining Hands to Open "Exceptional Night"

On May 29th, the exception (EXCEPTION de MIXMIND) was invited by the French ambassador to China, Gu Shan and his wife, to hold a conference entitled "God-Proof - French Embassy Exceptional Night" in his official residence. Nearly 200 people from all walks of life including literature, fashion, media, and other ambassadors to China shared a wonderful "exceptional night."

The theme of God, Transcendance, French translation of "image", from Zong Bing's "God of God" said, emphasizing the individual aesthetic freedom and the value of individual aesthetic understanding. “Millions of interesting and philosophical, smooth and refreshing” is the spiritual state in the landscape. The most important thing is a “Chang” character. There is no ritual restraint and everything is the true freedom of your own soul.

Gu Shan, French ambassador to China, and Mao Jihong, the founder of the exception, respectively delivered a brief and cordial speech, expressing their welcome and thanks to the visitors.

Gu Shan said: “The conference of 'God of Prosperity - French Embassy's Exceptional Night” is a Sino-French fashion art exchange that shows the beauty of friendship. This is also the significance of the event. Among them, Mr. Mao Jihong’s efforts are also Constantly consolidate the artistic exchange between France and China."

At the same time, Mao Jihong said that the distance between the world is getting shorter and shorter, and the culture and creativity of freedom are the cornerstone of Sino-French exchanges. Art creation, including the origin of fashion design, is an independent aesthetic spirit. Tonight, the theme of the night of exceptions, "God-God," is to hope that exceptions can continue their own independent aesthetic, through history, beyond national boundaries, which is also a cultural idea.

French Ambassador to China Gu Shan Addresses

Exceptions (EXCEPTION de MIXMIND), Fang Suo Commune, YMOYNOT, Hengshan, and Mr. Mao Jihong, founder of The Mix Place, addressed

The exceptional expression of original designs over the past two decades, the inheritance of the craftsmanship of the non-leftovers, and the contemporary oriental spirit it carries, have been demonstrated through the exchange of topics such as live culture, art, and design.

Exceptional Night

Exceptional nights overlap, the evening breeze is particularly refreshing, and the lotus blossoms are quiet and beautiful. The lotus device in the venue was inspired by the famous song “Lotus Song” written by Lu You’s Lu You in the Song Dynasty. This reappears the beauty of the lotus pond, the white lotus is unblemished, and the cane spreads. The viewer feels like being in the water and feeling natural.

The lights slowly fell, and with the fast-paced music, the models wearing the "Qing Luan" series were walking in a clever way, and the introverted and delicate atmosphere was blowing. The patterns presented by the series of costumes embody the warm colors and the smooth and smooth lines of the Song Dynasty aesthetics.

From budding to flowering, to flourishing, or the ink and shade of the Song paintings, combined with elegant and smooth fabrics and elegant tones, it highlights the temperament of a dignified and dignified temperament, making people feel fresh in the busy summer city. Bring joy.

A totem, a blessing. The “Miao and Reincarnation” series can be attributed to classic totems. The Miao ethnic totems are designed and reconstructed. Looking closely at the flowers, the distance is more like the migration footprint of the Miao people. At the same time, the classic Miaoxiu craftsmanship is used at the details. Among them, the embroidery at the waist of the embroidered gown dress is hand-made by the local Miao ethnic embroiderer. The handmade part of each gown needs to be completed within a few days, which is natural and precious.

Corresponding to this, the exceptional men's clothing that soaked in refined style conveys the spirit of men's clothing through the level relationship chart between color, profile, material, and collocation, showing a male masculine and acute atmosphere, without losing the romantic and rich humanistic level. .

The material itself is a language, and the original texture and color of the natural and pristine material are reproduced through deconstruction and reconstruction, or re-embraced and re-embroidered.

The concise, lively and rich artistic vision and aesthetic image of the site evoke the cultural self-confidence, design consciousness and innovation of Chinese fashion brands.

Using Clothes as a Medium to Build a Friendship between China and France

The contemporary Chinese art that has arisen nowadays occupies an important position on the global art scene. This also reflects the evolution of contemporary art that tends towards modernity, multi-centeredness, and interrelation.

In September 2016, the Mao Jihong Art Foundation, established by Mao Jihong in his own name, signed a three-year strategic cooperation agreement with the Pompidou Centre in France to explore non-Western art modernity and seek out its existing standards. Unique features.

Gu Shan and his wife Amanda Galsworthy, Mao Jihong and his wife Shen Hao

For many years, the exception has always advocated the contemporary art of life with oriental philosophy, and devoted itself to thinking about design, art, and aesthetics in the clothing carrier. The "Qinglan" series explores the relationship between people and self-cognition and lifestyle through reconciliation of the traditional Song Dynasty culture with the contemporary oriental spirit.

The series "Miao-Hereditary Reproduction" captures the essence of traditional Miao ethnic arts and crafts, integrates contemporary aesthetic ideas and design techniques, and creates products that meet contemporary aesthetics and styles of wear in the collision between traditional and contemporary.

"When daily behavior becomes cultural consciousness, when the culture behind the folk art is more widely recognized, the Chinese traditional precious folk art can agglomerate even greater power to dialogue with the world." This is the original intention of exception and reinvention, and it is an exception. Has always been the driving force.

Mao Jihong believes that: “Culture has no geographical boundaries and artistic barriers, and excellent culture is shared by all mankind. Between the exchanges and communions of different cultures, the beauty of world harmony has emerged. The cooperation between the two sides not only promotes China and France in the field of culture and arts. The exchanges in the fast-changing world have gained a deeper consensus on the trend of artistic power."

Ingenuity does not change the power of inheritance

Since the creation of the exception, we have always adhered to the original heart of respecting our own uniqueness and independence. Original aesthetics, humanistic philosophies, and natural environmental protection are the exceptions to the brand's philosophy in a traditional and rustic way. It pays attention to people's feelings, pays attention to details, and strictly controls the craftsmanship. It constantly draws on the nutrients of traditional culture and reflects the value of clothing.

“Our design has always been exploring aesthetic laws, proportions, colors, materials, and artistic styles, focusing on every design aspect. Materials, craftsmanship, durability, and comfort are our interactions with consumers,” Mao Jihong said.

The exceptions extend their value around their own positioning. While continuing to tap into culture, art, and aesthetics, they try to open up more categories to serve a wider range of consumer groups.

In 2011, the men’s suit was established as an exception. While extending the aesthetic and cultural expression of the East, the exception of men’s clothing also transformed the free and independent original spirit into a unique style of dress culture, and created a contemporary oriental elegance and freedom for urban men.

In mid-2017, the exception of Beijing Huamao Store will be unveiled soon. This is an exception to the China World Mall and SKP, with the exception of another important business position in the core business district of Beijing CBD.

Exceptional Huamao Store will share the technological achievements of exploration and experiment with more than 20 years of experience and interact with friends. Starting from the source of clothing, it will fully demonstrate the aesthetic system and ingenuity of the contemporary Oriental. At the same time, with the exception of the opening of the China World Trade Center, exceptional men's clothing will also be stationed in Beijing for the first time.

At the same time, the exceptions will introduce new customized services, focusing on the relationship between clothing and people, skills, and Oriental aesthetics. Based on each individual's more personalized aesthetic interests and spiritual appeal, the past will be warm, handmade and Humanistic products are provided to customers.