China's enterprises to open up the domestic market need to open up four links

As most of China’s toy companies are export-oriented export enterprises, they have not established sales channels and logistics distribution systems that are completely suitable for the domestic toy market. Therefore, China’s toy companies want to seize the opportunities in the domestic market, and also need to be in sales channels and logistics. Distribution and price mechanism and process control work hard in four areas.

With the gradual recovery of the world economy, China’s toy exports are gradually improving. However, due to the existence of factors such as trade barriers, its predictable prospects are not clear. Therefore, many toy companies have begun to pay attention to the domestic market while grasping the export market. However, due to the fact that most of China’s toy companies are export-oriented export enterprises, they have not established sales channels and logistics distribution systems that are completely suitable for the domestic toy market. Therefore, China’s toy companies want to seize opportunities in the domestic market and also need to be in sales channels. , logistics and distribution and price mechanism and process control in the four links to make more efforts.

China's toy companies need to open up four links in order to open up the domestic market. 1. To establish a price strategy for toy companies to establish a price strategy. The formulation of a toy company’s price strategy should be based on the company’s overall strategy and profit goals, while the determination of the price strategy is to achieve the target market. Therefore, toy companies are required to make plans and strategies for their own product price target, price level, price means, etc. For toy domestic sales companies, if they want to occupy most of the market share, they cannot pursue high consumption of toys. The price of important toy products should be set below 200 yuan, because 200 yuan is a psychological factor for wholesale merchants and retailers. The red line, beyond which it is difficult to have a large audience.

Toy prices are an important issue for toy company marketing. The factors that determine the price strategy include marketing objectives, cost structure, competition, and alternatives, as well as consumer attitudes, corporate/product image, distribution channels, legal constraints, and economic environment. Therefore, when a toy company formulates a toy price strategy in the domestic sales process, it must not only understand the consumer's consumer psychology, but also have a corresponding understanding of its own competitors, so that they can know each other and take the initiative so as to work out their own products. The price to avoid vicious price competition.

Second, play the enterprise internal sales need to establish a process control system Process control is an important tool for toy companies to achieve standardized management, but also the basis for the implementation of the toy company's execution force, in the toy company's domestic sales on the road, establish a good process control system, can make toy companies The improvement of work efficiency can also make more reasonable planning costs.

Toy companies can design process performance in process control and incorporate it into the assessment system to implement the “responsibility mechanism” of process implementation. The reason for this is that although many companies establish a lot of processes, they actually implement the process. Do not follow the process to implement, but are sticking to the previous work habits, resulting in the implementation of the process rules can not be implemented. At present, many toy domestic sales companies are in the stage of continuous development and growth. The most basic requirement at this stage is to ensure the standardized operation of enterprises, and the establishment of a process control system is the most realistic way to achieve this goal.

Third, the domestic sales of enterprises need to choose reasonable sales channels in the global economic crisis gradually dispersed today, China's toy companies to foreign trade to domestic sales of the "breakthrough", to seize sales channels, expand market share to become the biggest barrier to play enterprises must cross. "The channel is king" is an imperative and prominent business and human survival rule. The channels of domestic toys are divided into department stores, supermarkets, wholesales, and networks. Each has its own advantages and needs comprehensive evaluation and selection. Each sales channel has the following characteristics:

Department Stores: Large department stores have more complete varieties of toys, mainly high-end imported or domestic brands, with guaranteed quality and higher prices. Generally possesses superior business location and customer trust advantage pre-empted. Toys are generally associated with stationery and sporting goods, and they have the effect of stimulating sales with other products. Therefore, they are very lively.

Supermarkets: Toy goods in supermarkets are mostly “road cargoes”. Prices are low and they are taking the civilian route. Its upward momentum is faster.

Toy market: There are high and low grades in the toy wholesale market, meeting consumer needs at all levels. However, a good toy wholesale market can only achieve its place in the competition.

Online sales channels: Through the establishment of online retail channels, it can effectively help toy companies expand their domestic network market at low cost and quickly establish a brand image.

Fourth, play enterprise internal sales need to establish a logistics and distribution program Logistics distribution is based on the user's order requirements, in the logistics base for the distribution of goods, distribution work, and will be sent to the consignee with good goods. It is a collection of activities such as circulation processing, sorting, picking, sorting, picking, assembling, and shipping. Through logistics and distribution, logistics activities can finally be realized. Moreover, distribution activities increase product value, and it also helps improve the competitiveness of toy companies. However, it takes a price to complete the distribution activity, that is, the delivery cost. While toys generally occupy a larger volume, the establishment of a good logistics distribution program can save the transportation cost of a unit product. Toy companies can save costs by saving delivery options in the following two ways:

Strengthen the planning of distribution: In order to strengthen the planning of logistics distribution, toy companies need to formulate a delivery declaration system. Both retail store order application system. The basic principle for solving this problem is to relatively concentrate the orders of retailers and wholesalers on the premise of minimizing retail store inventory and minimizing stock loss.

Determine a reasonable distribution route: The rationality of the distribution route has a great influence on the distribution speed, cost, and benefits. Therefore, toy enterprises adopting scientific methods to determine a reasonable distribution route is an important task for distribution.

The road to domestic sales of toy companies is not a one-time event. It requires toy companies to change their mindset, use reasonable prices as their basis, build their own sales channels, and control the costs of processes and logistics distribution, so that they can obtain the toys in the domestic market. Corresponding profit.