China's demand "opens new development opportunities for US cotton enterprises

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In recent years, China's booming tourism industry is a very good development opportunity for the US cotton industry. "The International Cotton Association Executive President Bruce Arthur said at the first "China Cotton Products Day" (CHINACOTTONDAY) event on the theme of "Global Trust in American Cotton, Comfortable Travel Selection".

Tourism development drives demand for cotton products

“In the past ten years, the rapid development of China's tourism industry has promoted the continued prosperity of the hotel industry in the country and even in Asia. In this context, the global hotel industry brands are constantly improving the quality of service in order to provide a more comfortable experience. One of the important aspects is to provide natural and healthy textile products in the rooms," Bruce Arthur said. "We hope that American cotton companies can benefit from them."

In fact, more and more hotel supplies and related companies have begun to cooperate with the American International Cotton Association. Karin Malmstrom, director of the China International Cotton Association's China and Northeast Asia, said that although the US International Cotton Association represents the cotton industry, it does not sell cotton and related products, but guarantees cotton products provided by brand-certified brands. Quality helps certified companies find more opportunities for collaboration. “In the hotel industry, some companies certified by the association are mostly suppliers of high-quality cotton products such as hotel sheets and towels. These companies include not only foreign companies but also many Chinese companies. For example, Jiangsu Sidford is certified by the American International Cotton Association. One of the companies, which supplies products to five-star hotels and some local brand hotels in China and around the world, is also certified by the American International Cotton Association, and they have gained more trust from hotels.” Mao Kailin said.

Zhang Hua, deputy general manager of Jiangsu Sdefu Textile Co., Ltd. said: "In fact, at this year's Shanghai International Hotel Supplies Expo, we can find that Chinese consumers are interested in using American cotton products. Now consumers are coming. The more emphasis on product quality."

Unified certification helps US cotton companies to open up markets

The certification of the American International Cotton Association mentioned by Mao Kailin is actually a symbol of COTTONUSA (a cotton product made in the United States), which is awarded to those companies that use American high-quality cotton products free of charge.

According to Mao Kailin, the products marked with COTTONUSA are traceable globally, are cultivated sustainably, and the quality is guaranteed. This is why the products with the COTTONUSA logo are getting more and more attention from Chinese consumers. “Because more and more Chinese tourists and consumers are beginning to focus on the quality and safety of their products.”

Arthur also pointed out that the COTTONUSA logo has a high degree of recognition. A survey conducted by the International Cotton Association of the United States found that COTTONUSA-certified brands are very popular in China. Among the consumers surveyed, 80% of Chinese consumers prefer products with this logo to be better than other non-certified products. Cotton products.

Mao Kailin said: "Now, we are also trying new sales channels and methods, such as B2B. Not long ago, we conducted a real-time sales activity in Tmall, 5 certified companies participated, and sold nearly 250,000 pieces in two hours. Products, sales of about 4.5 million US dollars.

Mao Kailin said that the US International Cotton Association's partnership involves the entire production chain, including suppliers and retailers, both fabric manufacturers and clothing companies.

The first "China Cotton Products Day" specially set up industry forums, mini exhibition halls and theme activities. The bedding series and bathroom towels from 14 COTTONUSA-certified companies are displayed in the exhibition hall, which intuitively shows the application and high quality of American cotton in hotel supplies. “Actually, it is the American International Cotton Association that sets the standard for quality certification for cotton around the world.” Arthur said that the International Cotton Association of the United States promotes the brand concept of COTTONUSA on a global scale, hoping for more Chinese consumption. Those who are aware of the use of American cotton can be noticed.

Author: Liu Xuying; Source: International Business Daily; agricultural futures to reproduce this network to disseminate more information purposes only, does not mean Ben Wang approved the text of the opinion. If the author of the reprinted article believes that there is something wrong with this website, please contact us at 010-51289506. This website will immediately negotiate with you and resolve related matters.

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Article Keywords: Cotton Mao Kailin Association

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