ANTA and RICO LEE's Autumn/Winter Collection Show Fall at the end of Shanghai Fashion Week

On March 31st, ANTA teamed up with renowned designer RICO LEE and technology giant 3M to launch a series of punk style technology sports series at Shanghai Fashion Week. This season, the product continued the design style of the previous season, with black, white, gray and silver colors, simple lines, plus new elements such as wide profiles and reflective fabrics, presenting a group of science and technology campaigns with a strong sense of future.

All designs of the product are based on the functional requirements of outdoor sports. The silver reflective fabric ensures the protection of the dark environment. The windproof fabric effectively reduces the body temperature loss under the cold air flow. The multiple zipper design meets the close display of various loose objects and reduces the outdoor load.

The design inspiration comes from the electronic psychedelic, black and white silver and four colors, temperament and high-grade cold; asymmetric design, showing a breakthrough in the shape of conventional outdoor clothing, full of features; from a small part of the silver reflective to the entire dress using reflective fabric, a large area Silver has a great visual impact.

The functional details of needle woven stitching complemented by artistic processing make sportswear more fashionable. Cross-season casual wear with shirts, shorts, sweaters, and hats creates a sense of sportiness and a sense of fashion, and is free from the dullness of conventional outdoor clothing. Conflict and integration, harmony and rebellion, science and technology and nostalgia are reconstructed here with a new look.

The function and deconstruction elements are integrated into the series of costumes, and the technology and human spirit are more closely integrated. This series is not only outdoor clothing, but also the bravery of the bravery.

Tribute Series

Another bright spot on the show floor is the shoes worn by the models. These sneakers are as high-tech and futuristic as the clothing. The color scheme is mainly black and white red. The design is fashionable and modern. There are NASA characters on the shoe body and the blue NASA logo. It is very noticeable.

This is the brand new "SEEED" (also known as seed plan) sports shoes brought by Anta. The theme of this year's series is "To pay tribute to NASA."

This year marks the 60th anniversary of the establishment of NASA. It will launch the Mars Detector on May 5th to continue to explore the possibility of building permanent structures on other planets in the solar system, detecting the internal temperature of Mars and studying Mars. Climate and help scientists piece together the formation of the land world more than 4 billion years ago.

SEEED sports shoes will be launched on the same day with two new independent research and development technologies applied to this series of shoes: "A-FIIIX" Artificial Ligament Technology and "A-PROOO" Pill Capsule Technology - Artificial Ligament Technology Known as “lock heel”, it is a technology that protects the athletes from effectively reducing the chance of ankle injuries in high-intensity sports. The Puli Capsule is an all-new technology sole developed by ANTA and can effectively absorb shock and absorb shocks after landing. Through the conduction path in the middle of the sole, the impact force is transmitted to the forefoot of the sole and turns into an upward elastic force.