Statistics show that there are more than 1,200 existing button production enterprises in Jiashan, and they are growing at an annual rate of 100. In 2011, the national apparel accessories market reached 28 billion yuan, of which the button market reached over 13 billion yuan. In 2011, the annual output value of the Jiashan button industry exceeded 7 billion yuan, firmly occupying half of the national button market. The county's button industry has nearly 10,000 existing marketing staff and employs more than 30,000 people. Its products are mainly resin buckles, metal buckles, shell buckles, ox horn buckles, fruit buckles, bamboo and wood buckles, and Chinese knots. There are hundreds of varieties in each category. “Last year, Jiashan button companies produced a total of 115 billion buttons, which is equivalent to providing 17 buttons for everyone in the world.” This “astronomical” industry scale is the latest portrayal of the button industry in Jiashan County, Zhejiang Province.

Originally mentioned buttons, many people will think of Wenzhou Bridge, Guangzhou, Shenzhen, and in recent years, more and more people will say Jiashan amnesty, which is due to the continuous increase in the size of the Jiashan button industry in recent years, and its unique business mode.

The Wenzhou button started early. At present, Yongjia's button enterprises are slowly shifting from the workshop form to the large-scale enterprise form. Yongjia people pay attention to docking with the international first-line market in order to open the high-end market. Many people directly run the international market and sell products abroad with their own product areas. Usually, they cooperate with brand companies or big orders. Under normal circumstances, they are reluctant to switch products, and usually dozens of molds are installed. Days knows it takes longer to change models. The products they produce are more general and they face the entire mass market. If the customer orders are small, the enthusiasm of orders on the other side will not be very high, or it will be difficult to accept the long delivery period. The second is quality. Although it cannot be generalized, there is a high probability of cutting corners for cost savings. As for the unit price, because of their large-scale production, they often have lower unit prices than Jiashan buttons. However, for a small number of customized orders, their unit price may also be higher than that of Jiashan.

Buttons in Guangzhou and Shenzhen are of good quality and expensive, so if you are demanding and do not want to be cheap, go to Guangzhou to do it, because whether it is Wenzhou or Jiashan, the button process is not reach Guangzhou, Shenzhen, and the supporting division there Details, processing technology in the domestic leading, such as injection molding, electroplating, spraying and other processes.

Compared with the button industry in Wenzhou and Guangdong, Jiashan's button operation mode is more flexible and professional. In addition to the button factory, there are many trading companies operating in the button factory in Jiashan. Whether it is a factory or a trading company, they are experts in the button industry for many years. The fierce competition in the external environment has prompted the Jiashan button people to operate flexibly. The way of professional services won the reputation. No matter how big or how small your list is, Jiashan Button Marketers will do it with care and be responsible for each customer. The characteristics of the Jiashan button is that the product is better than Wenzhou, but because there is no demand in the quantity, the unit price will be more expensive than Wenzhou because of the labor cost and product loss.

However, we still have some shortcomings. The accessories for Jiashan Daxu are relatively single, and there are few or even no clothing support companies such as zippers, ribbons, and laces other than buttons. There is not much room for customers to choose Jiashan to purchase the entire package. Except for the buttons, the accessories still need to be purchased from other places, which will lead to some new customers who do not want to go to the door, and even lose existing customers. The rational and effective integration of resources is a new issue that we need to solve in order to be bigger and stronger, and we need the joint efforts of all Jiashan buttons.

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