Finding things: A kind of mood given, A lost beauty, A happy recognition, A lot of fashion cooperation. Fashion profile Brand Name: IGO&EGO Established: 2008 Tonality Overview: To disseminate French fine fashion culture and art and cultural life as the core of the brand, through the exploration of the needs of modern women, combining fashion with art and culture. Persevering in the pursuit of spiritual independence, grace is taken as a strength, freed from the constraints of extraneous restraints, and the pursuit of individuality is emphasized while also emphasizing realityism. Natural and refined techniques are used to create highly aesthetic fashion. Maggie Lau, the founder of the brand, stayed in Paris, France and felt that French women were different from the beauty of the model. It was a coincidence that she became acquainted with the Parisian designer Gisèle and was influenced by it. The pleasure brought about by the epiphany is not only the dress itself, but also the attitudes and ways of life. After Maggie.Lau returned to China, he introduced this idea and created IGO&EGO. He hoped to bring French women's exquisite lifestyles and their desire for independent thinking to Chinese women through fashion. Q&A conversation SZFW: How to understand the theme of "Art and Life" in Shenzhen Fashion Week this season? IGO&EGO: fashion, art, life, seemingly three independent categories, in fact, the three are inseparable. Fashion as a way of life, because of the integration of art and derived endless imagination. Fashion design expresses its concern for society through fashion, thinking about life instead of boring tailoring. SZFW: What is the pursuit and persistence of IGO&EGO in brand development? IGO&EGO: This is an era of co-prosperity in the fashion circle. Any popular fashion will be attributed to the moment. IGO&EGO is in the midst of the ever-changing trend and has always insisted on "minimizing femininity." Popularity is only an aid to us, and culture can carry the unlimited extension of the brand. SZFW: Disclose IGO&EGO's 18 autumn/winter series in advance? IGO&EGO: The theme of this time is "seeking the same thing." It is a question we ask ourselves. The A/W2018 series will have many feminine flounces and delicate details such as embroidered patterns. With different proportions of color combinations, it will present a mix of simplicity and simplicity. SZFW: What message would you like to convey to everyone through the T stage of this Fashion Week? IGO&EGO: From the standpoint of stage art, we want to spread the audio and video of the T station, so that everyone can face a social problem. With the rapid changes in the information age, face-to-face communication is less and less, most of the exchanges are stored in In the circuit board. Better to put down the machine and embrace the temperature. A/W2018 Shenzhen fashion week is about to strike, IGO&EGO special show, please bring your passion for French fashion and good life warmth, together to ignite the scene! Show information 2018.03.16 14:00 A show field Dress Socks,Bamboo Soft Embroidery Socks,Men'S Business Socks,Unisex Socks Shaoxing Evergreen Knitting Co., Ltd. , https://www.egsock.com
