She holds a bachelor's degree in economics and economics from Renmin University of China, dual master's degree in innovation management from the Central Saint Martins College of Art and Design, UK and a finance major at St Andrews University in the United Kingdom. Has won the "2011 London Fashion Week model", "Miss Asia in 2009 runner-up in the Chinese Finals runner-up", "the most attractive award", "North China Division champion", "Beijing-Tianjin Division champion" and so on.It is " 80 end cutting-edge entrepreneurs, bite alone fashion strange new generation representatives, a fanatical designer fashion "patient", maverick fashion "paranoid" - Wang Zifei. And now she has a more dazzling and more attractive identity - the founder of Beijing after-paint Co., Ltd., the creation of the country's first global designer fashion fashion new media e-commerce platform - a matter of painting. March 15, 2017, Wang Zifu with its own brand "painted after the element" shiny debut The 26th China International Apparel & Fashion Fair 2017CHIC Spring Show, China Beauty Network reporter had the pleasure of interviewing Wang Zifei, understand her aftermath and entrepreneurship story. After painting prime concept: the environmental philosophy of rich spiritual world When asked why Wang Zi-fei would think of setting up her own brand, she said that what she really wanted to do from the outset was a platform that could highlight the difference between people rather than saying that everyone pursued the same philosophy, that one mind, The same aesthetic, we put an end to mediocrity and follow the trend, support an ecosystem of different independent thoughts symbiosis, this ecosystem is not only limited to the physical environment protection, but also the spirit of the human mind is unique, so we have established a painted after Such a platform, so that have different ideas of top designers at home and abroad to play after the prime plain platform to be played to highlight some of the top designers, the culmination of the world's top designers of commercial and aesthetic culmination of fashion together to create a Philosophical ecosystem concept, pay attention to environmental protection, enrich people's inner world. After painting, we can make people circulate inside very ecological, healthy and environment friendly. In an interview, Wang Zifu T-shirt worn by the reporter caught the eye, according to Wang Zifei introduction, this green T-shirt is a matter after the series of independent brands, one of the original when doing this environmental T-shirt conference, Have invited Dr. Zhang Xiaoquan, a Ph.D., Nobel Laureate and climate change expert from the Nature Conservancy (TNC), to help us explain the new concept of fashion and environmental protection. Then, under the designer of this T-shirt, there is a boyfriend with LIFE WITHOUT HAZE Environmental masks, in front of a surreal works of art, because surreal works of art itself represents a relatively free of a specific standard and a good idea of ​​the way and direction, so we are positive on behalf of the spirit of environmental protection, the back Represents physical environmental protection. Many of the stars on this T-shirt really like it, because he himself represents a strong technological and environmental philosophy, in addition to representing a different ideology. Painted after the elemental charm: the stars favorite modeling room People who are concerned about the fashion circle will find that after-wear costumes often appear to be worn by celebrities on numerous occasions. For example, "All-You-Uncle" Zhao Tuting dressed in costumes to attend "photosynthesis" activities; the new generation of small meat Huang Jingyu is painted An afterthought fan; international director Feng Xiaogang's exclusive styling from the painted after the element ... so after the prime factors known as stars favorite styling room. And on this point Wang Zifei said, in fact, after the plot in terms of marketing and did not spend too much thought, but because our clothes is a combination of more than 300 top international luxury designer line, and our product is not to say Moved these big names to China, but through careful selection, pick out the best product with design value, commercial value and use value balance. From this perspective, the star will be more assured of our products , Our products will not hit the shirt, because there is no such a paragraph, only abroad. And then we think our own brand is also very unique, and some of our products are very strong East Asian elements, through the use of top fabrics, the combination of oriental elements and Western three-dimensional cut, reflecting the feminine elegance, sexy and dignified at the same time , But also with the modern trend of people can wear the atmosphere, the actual wear is very strong. On the other hand, more and more celebrities want to prove themselves in the international arena to stand up and say that they are one Chinese, to prove the charm of the East Asian culture. So from this perspective, our things also hope that through the fashion situation to achieve the spiritual needs of people. After the prime factors of painting the future: online and offline combination of user experience After the painting after the prime brand since its inception, from the initial Wang Zi Fei own clothing design hobby and try to gradually evolve into a clothing, the status of mass production, after these two years of development, painting has also made no small element Score. In 2016, Hsu Hsueh-hsun took part in the Mercedes-Benz China International Fashion Week and organized his own show floor perfectly, which was widely recognized by the media and insiders. In the same year, he participated in the 2016 CHIC exhibition to fashion the traditional ethnic elements and diversify The three-dimensional painting after the element also succeeded in attracting the majority of distributors franchisee's attention, in one fell swoop won more than 160 orders and franchisees. Wang Zifei said that really very lucky, we did not do a lot of publicity, but there are so many people like our products, but also give their greater responsibility to make their own to do better More extreme. After talking about the main development direction of the future after painting, Wang Zifei summarized two points: 1. Own brand building. After these two years of operation, we found that own brand is a huge growth point, which is a potential business opportunity both in terms of business and market acceptance. Its own brand and our introduction of foreign luxury is not the same, its price will not be particularly unacceptable, the price is roughly 1000-3000 or so, is a range of light luxury, but its product quality is the top line design Luxury division, with the price of light luxury but you can buy the top designer things, from this perspective is very attractive, the market is particularly large room for development. 2 online and offline better combination. After the element has been painted on the line has done a build, and now has a self-media online platform, e-commerce platform, including offline activities, then the more important point is that a line under the traditional model of construction, online The combination with offline is a plan already in place at the beginning of the brand's creation. After all, because it is a high-end brand, it is difficult to accurately reach the high-end users online promotion, touch by hand, in order to experience the texture of the product. Therefore, we must focus on offline structures, focusing on user experience, otherwise it will lead to the loss of users. So for us to build offline system, both from the business model is to join the agency, or user experience service, sale, fitting experience, offline are must do one thing this year, offline Building will be one of our priorities. For example, the flagship store of our new home will open at China Central Place, Shin Kong Place in Beijing. The two directions above will be one of the highlights of this year's development. In addition, it may be an extension of the community both online and offline. Like we did 2-3 offline games every month last year, we have accumulated a large number of active high-end users. We are going to make high-end users into a community and do some online and offline integrated marketing. Light luxury consumption level and above, with literary or artistic preference and personalized needs of the crowd, the community stable development. In order to achieve the perfect combination of online and offline. It is better to bring the best design in the world to China and push the most potential design in China to the world. In this era of Internet +, the combination of soft innovation and technological function innovation brings more extraordinary and fantastic chemical reactions, aesthetic values ​​and commercial choices to the Chinese fashion industry. About entrepreneurship: from love to love to create follow their own heart On the road to entrepreneurship, Wang Zi-Fei said he initially just ignorant of clothing like, usually like their own art and painting, but not too much research, including before studying Economics at Renmin University of China, it would not have much on their own The idea, choose the direction that everybody can choose. Until 2009, Miss Asia participated in the competition, and won the China Division runner-up and Beijing, North China Division double champion, during Hong Kong's preparations for the finals, began to contact the apparel to do sponsorship to do endorsements, then deeply by the apparel industry Attracted, but they know that the industry has more and deeper things waiting for her to study and pondering, which is also opening the door for her way to fashion. Later went to the University of St Andrews, although still learning is the economic and financial aspects, but her inner love of fashion clothing has been deeply ignited, she opened seven or eight hours a week car secretly ran to the British Central St. Martins School of Art and Design lectures, and later out of their portfolio and then began to apply to go to St. Martin's school. As we all know, St. Martin's College chooses students very harsh, it favors creative and thoughtful costumes, and she by virtue of her unique artistic talent and fashion sense of ability was successfully admitted, let her fashion industry, clothing industry has more in-depth Understand. While studying at St. Martin's College, Wang Zifei founded the "MYTHOPOET" art and fashion magazines and worked for BrownsFashion Media Office, one of the world's top buyers, as an international buyer. Perhaps you are not familiar with Browns, but John Galliano, Alexander McQueen, Hussein Chalayan, Calvin Klein, Giorgio Armani, and Ralph Lauren are all familiar and these are all introduced to the UK through Browns, including design guru Kawakubo Ling. In Browns, Wang Purple Philippine insight into the product, there is what the market wants something, what happens in the international fashion circles, to understand more and more in-depth, with this idea, plus Browns itself is with Media e-commerce atmosphere, because at that time the concept of media e-commerce has just begun, Net-a-Porter is also very hot, there is no such thing in the country, there is no media e-commerce, and Wang Zi-fei for the first time to bring this concept into China and created the first media-oriented e-commerce brand in China that is top fashion designer in the world. Now after the sketch of a mere sign, there are interesting and in-depth original media content on the media platform, and everything in the content is visible. Wang Zifei said that from this perspective the whole process did not find their own direction from the early to the direction of a clear and clear afterward, until their last venture. Since fashion has introduced me into the sacred place of art, I must follow my inner choice to construct an ecosystem that supports the symbiosis of different independent ideologies and to carry forward the fashion of the world's top designers who embody the culmination of commerce and aesthetics. This is an extremely hard thing, but I like challenges. The conversation process, China Beauty Network reporter Wang Zi Philippine who has been the body of the love of fashion design, the attachment to the fashion of the deep attraction, all say there is a type of dream girl comes with a halo, then presumably Wang Zi Fei is not Fenmo Dai Empress Dowager also dumping. Believe her under the leadership of painting after the prime factors will shine! Women's Sandals,Women's High Heel Sandals,Lady Low Heel Sandals,Women's Lace Up Sandals GDMK GROUP WEIHAI SHOES CO., LTD. , https://www.gdmkgroups.com
