2017 PH Value Knitting Exhibition | New Ten Years Copper Bull Brand Helps Fashion Knitting New Brilliance

From October 11th to 13th, 2017 PH Value China International Knitting (Autumn and Winter) Expo (hereinafter referred to as PH Value Knitting Exhibition) was held in Hall 3 of Shanghai National Convention and Exhibition Center. The Tongniu brand is exhibited as a well-known brand of domestic knitting, and it is clustered with nearly 300 knitting exhibitors from all over the country to jointly contribute to this fashion event.

Wang Tiankai, former president of China National Textile and Apparel Council, vice president of China National Textile and Apparel Council, Yang Jichao, president of China Knitting Industry Association, Lin Yunfeng, vice president of Textile Industry Branch of China Council for the Promotion of International Trade, and Gu Weida, deputy secretary of Beijing Fashion Holdings Co., Ltd. And the leaders of Beijing Tongniu Group Co., Ltd. Jia Xiaobin and other leaders came to the venue and gave high attention and support to this exhibition.

Innovation and upgrade to help the new era of "needle"

In recent years, with the deepening of the transformation and upgrading of China's textile and garment industry, the knitting industry is also actively seeking new development and innovation transformation, and a number of outstanding leading enterprises and industrial clusters are rising.

Figure / General Manager of Tongniu Group Sales Branch Hua Wei (middle) to the China Knitting Industry Association President Yang Jichao (left) enterprise development

Beijing Tongniu Group, a fan of the "hardcore" of the Knitting Show, is the eleventh time to compete with the show this year. After more than 60 years of hard work, Tongniu has consistently adhered to innovative product design and continuously developed high value-added products.

In this exhibition, the overall exhibition theme of Tongniu is “naturally healthier”, with natural trees, grass and cotton as the main display elements, which are divided into three series: copper cow underwear products, customized products and custom-made series of student uniforms. It is mainly composed of natural fiber-based functional underwear and household products, such as 120 cotton high-yarn woven products, graphene series underwear, Camellia oil natural moisturizing series underwear, Tianzhu series base products, BLESS leisure home series. Underwear, etc., fully demonstrates the upgrade of the function of the copper cow underwear, and the natural and healthier brand image of the new season.

Figure / Tongniu exhibition display (partial)

Winning the award to promote the advanced development of functional development

On October 11th, on the first day of the PH Value Autumn and Winter Show, the award ceremony for the second China Functional Knitting Product Selection Campaign was successfully concluded. In this selection, the Tongniu brand won the “Best 2nd China Functional Knitwear Market Application Award 2017” and “The 2nd China Knitting Function (Comfort) Product Finalist Award”.

Figure / Tongniu Group won the "Best 2nd China Functional Product Best Market Application Award 2017"

The “2017 China Functional Knitting Products” awards are designed to tap and recognize functional products with scientific and technological content and market prospects in the industry, promote the effective increase of R&D investment in enterprises, and continue to lead the industry to technology and value chain. High-end progress.

Figure / Tongniu Group won the "2017 Second China Knitting Function (Comfort) Product Finalist Award"

In recent years, Tongniu Group has continuously increased its R&D investment in functional products, adhered to the green, natural and healthy brand concept, innovative fabrics and crafts, and gained market recognition through the humanistic care of the brand. This year's award-winning fabric contains Camellia Oil, which has the functions of moisturizing and skin-reducing, light and warm, and warm. It has profoundly interpreted the technical support of functional knitting products in terms of comfort, skin-friendlyness and versatility. The possibility of applying a path.

Figure / copper cattle functional fabric wormwood, camellia oil, graphene underwear (from left to right)

Dialogue companies highlight brand influence

During the exhibition, Jia Xiaobin, general manager of Beijing Tongniu Group Co., Ltd., pointed out in an exclusive interview with the organizing committee and the China Garment Network. In the past ten years, with the rapid development of consumption-improved functional knitting products, functional knitting products have been exhibited. A huge market potential. Apparel companies must continuously improve the quality and comfort of their products through technological innovation, in order to meet the ever-increasing dressing requirements of consumers and attract loyal customers to follow.

Figure / General Manager of Beijing Tongniu Group Jia Xiaobin accepted an interview with the organizing committee

At the same time, in an interview with CCTV's “Ingenuity” column group, Jia Xiaobin said that Tongniu, as a veteran state-owned enterprise, is gaining competitiveness and vitality by increasing investment in innovation and R&D, and using brand culture as a link to promote the development of multi-format integration. Create a comprehensive competitive advantage. This is a hard power that a company relies on to survive, and it is also a brand of long-term development and inheritance of the classic soft power.

Figure/Jia Xiaobin, General Manager of Beijing Tongniu Group, interviewed by CCTV’s “Ingenuity” section in the Tongniu Pavilion

The PH Value Knitting Show witnessed breakthroughs and changes in the Chinese knitting industry, conveying new trends in the future and innovative fashion signals. At the three-day exhibition, the brand and image of Tongniu underwear were more widely spread, and the green, natural and healthy brand concept gained more recognition. The upgrade of functional fabrics was better publicized, and the new products went well. Word of mouth. In the future, Tongniu will always be based on scientific and technological innovation and cultural creativity, and strive to become a brand-name enterprise, achieve sustainable development, and strive to become a fashion industry group rooted in the clothing industry and a well-known brand enterprise dedicated to healthy consumption.

Editor in charge: Zhou Lingling